Thoora: The News You Need to Know

By Mark Evans | Published: September 16, 2009

There are plenty of ways to find the news on the Web – everything from CNN.com and Google News to Techmeme and the New York Times. Some new services are based on links, some are curated, and some are single source.

A new player on the scene is Thoora, a startup that I’ve been working with for the past several months. Thoora is taking a new and different approach to discovering the news attracting the most attention by exploring the entire blogosphere, Twitter and thousands of traditional media sources.

Thoora’s algorithm identifies the strongest “signals” coming from each silo, and then aggregates these signals to put the spotlight on the news attracting the most attention and buzz. It’s a way of blending what’s going on within social and traditional media in a fully-automated way that is not curated.

After being in stealth mode for a long time, Thoora launched publicly yesterday at the TechCrunch50 conference in San Francisco. The response has been really enthusiastic with lots of people interested in getting access to the private beta. If you want to take a look, head on over to thoora.com, and use “TC50″ as the beta invitation code.

Here’s Thoora CEO Mike Lee presenting at TC50:

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