Is Social Media a Fad? Aug 15, 2009 By Mark Evans in Social Media No Comments Tags: erik qualmann, Social Media, Socialnomics Is social media a fad? If you watch this video, it’s a revolution. (Note: The video was created by Erik Qualmann, who wrote the book “socialnomics”. For more thoughts, check out Mike McCready’s article in the Huffington Post. Looking to jump-start your digital marketing? My business, ME Consulting, works with startups and entrepreneurs to create strategic plans and tactical execution.