As social media tools and services become increasingly popular – heck, my parents are asking about this Twitter thing! – one of the more interesting developments is the angst among the digiterati that teenagers aren’t enthusiastic about social media.
Whether it’s Nielsen suggesting teenagers don’t like Twitter or an Ofcom report that teenagers are abandoning social media because older people are embracing it, there’s a palpable sense of anxiety that the young’uns aren’t doing what they’re supposed to be doing.
After all, social media is cool, hip and leading-edge so the teenagers should be all over it. Instead, they’re apparently leaving the scene while the rest of us are climbing on the bandwagon.
What does this say about social media? And what does it mean about the future?
If teenagers – the next generation who will have a huge influence on future trends – aren’t digging social media, does that means all the hype about social media is going to disappear? Is social media failing to resonate with teenagers because it’s not the way they want to communicate?
Maybe social media is becoming a medium dominated by marketers as opposed to a personal form of expression, which may explains why teenagers are so blase about it.
Maybe teenagers are just obsessed with text-messaging. Or maybe they’re turned off by anything their parents like. Or maybe teenagers are just fickle. Or maybe they lie when they’re asked about their social media habits.
What do you think? Is social media doomed because teenagers don’t like it?