Judging from the reaction from the media and blogosphere yesterday, you would think that a Morgan Stanley report how teenagers use technology had provided insight that had never seen the light of day before.
Sure, it was written by a 15-year-old intern, Matthew Robson with good writing skills but the report was far from earth-shattering. Most people realized teenagers don’t buy CDs, watch a lot of television, listen to radio or read newspapers.
But the blogosphere was most agog about Robson’s contention teenagers don’t use Twitter because they would rather spend their dollars on sending their text messages to friend rather than posting updates on Twitter.
The reaction from bloggers a combination of shock, disbelief and disappointment. Twitter is the world’s hottest, fastest-growing social networking tool, and teenagers aren’t using it?
What’s next cats chasing dogs?
Before anyone gets too carried way, here’s a few things to consider.
1. As Mashable’s Ben Parr made clear, Robson’s report was entirely anecdotal evidence as opposed to something based on statistics and facts. Sure, Robson made be on the mark when it comes to Twitter and teenagers but it’s just his opinion.
If you’re looking for stats on Twitter and demographics, check out Sysomos’ Inside Twitter report, which indexed 11.4 million Twitter profiles. (Disclosure: Sysomos is a client.)
2. Who really cares whether teenagers are using Twitter? I mean, different services appeal to different kinds of users. For now, teenagers love SMS to communicate with friends and family. It’s unobtrusive and a private way to communicate.
Then again, who’s to say teenagers won’t eventually come around to Twitter. After all, older folks have gravitated to Facebook after dismissing it as something for the young-uns.
3. Based on anecdotal evidence I’ve collected from people who have teenagers, teenagers are using Twitter so maybe it’s just Robson’s buddies who aren’t Twitter users.
The reality is teenagers are a fascinating demographic when it comes to how they use technology because they are the next generation that everyone wants to figure out so they can sell products and services to them.
Robson got everyone excited because he provided some in-the-trenches insight. But keep in mind, it’s just one person’s view of the world so all the excitement is unwarranted.