Twitter’s growth this year has been explosive. But just how explosive has it been and how are people using it?
Sysomos (a client that offers social media analytics services) decided to get an in-depth handle on all things Twitter by collecting information from 11.5 million Twitter accounts, which is probably the biggest sample-set done so far.
Among the findings are that:
• 72.5% of all users joining during the first five months of 2009, including Oprah (@oprah), who has 1.4 million followers but only follows 14 people. Oprah might want to think about updating more often given she’s been absent since June 6.
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• More than 50% of all updates are published using tools – mobile and Web-based – other than Twitter.com. TweetDeck, a personal favorite, is the most popular non-Twitter.com tool with 19.7% market share.
The complete Sysomos report can be found online on Sysomos’ Web site, as well as versions in PDF and Word.
More: TechCrunch’s Erick Schonfeld did a blog post on the report.
Technorati Tags: social media analytics, sysomos, twitter
pretty underwhelming numbers. Of course, I guess its hard to optimize such a vast base for retention and quality. Especially when you're off planning a new TV show…
Ho hum, is it over yet? Can we get on to the next thing yet? Twitter is so 2008…
Twitter Corral …. no vanity URLs here — Shooting at Bubbles
[...] An In-Depth Exploration of Twitter via Mark Evans – ah jeezz did we really need yet another in depth analysis of Twitter? *YAWN* who cares that only 5% of the people who joined Twitter are responsible for the majority of the ‘tweets’ (don’t bug me it’s a real word – just check the AP Style Guide). [...]