I owe my blog an apology.

Ever since launching ME Consulting four months ago, I’ve treated it as a second-class citizen. It used to receive my love and attention every day – including weekends – but as business started to happen, it became alright to skip blogging for a day or two.

At first, there was a sense of guilt, like I was cheating on the blog. But the lack of attention was justified because business is, after all, business. And any thoughts or ideas that had to be shared were done using Twitter – a younger, sleeker, sexier entity that’s making blogs look boring and matronly.

Recently, however, I’ve started to have second thoughts have letting my blog collect digital dust.

Some of it has to do with simply having more time to think now that mesh ’09 is over.

Some of it has to do with an inspiring conversation with Mike Masnick, who told me he’s got 95 different ideas for blog posts (many of them contained within tabs on Google Chrome)

Some it has to do with a comment made during a mesh panel by Techmeme’s Gabe Rivera, who said there seems to be fewer independent high-tech bloggers writing insightful posts.

It got me thinking that as more people devote more time to Twitter, there’s an opportunity to stand out from the crowd by giving my blog more love and attention.

I’ve also realized a blog is a different and valuable personal branding tool because it lets you provide insight, perspective and, hopefully, valuable/useful information. It provides people with a sense of what you think and who you are in a way that’s different from Twitter or Facebook updates.

For someone trying to build a business based on the idea of giving people strategic and tactical consulting services, writing a blog is probably the most powerful personal marketing tool in your digital arsenal.

After a trial separation, I think my blog and I have reconciled. It feels like a whole new beginning.

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