Comments on: The Unhealthy Obsession with Social Media ROI

By: Socially obsessed – Scriptoria — Hanksmedia.com

Socially obsessed – Scriptoria — Hanksmedia.com — Sun, 01 May 2011 05:57:16 +0000

[...] Many may see it like a simple obsession, or connection, but it is leading to a pandemic across the nations. This is greater that the so-called Bieber fever, because everyone is somehow involved with the world of social websites. [...]

By: The power of comments — Shooting at Bubbles

The power of comments — Shooting at Bubbles — Thu, 04 Jun 2009 22:09:13 +0000

[...] been some talk lately about the so-called ROI (Return On Investment) of social media services like Twitter, FriendFeed and other such services. I [...]

By: More on Measurement : Scalable Intimacy

More on Measurement : Scalable Intimacy — Sun, 17 May 2009 14:22:47 +0000

[...] The Unhealthy Obsession with Social Media ROI (markevanstech.com) [...]

By: Daniel Patricio

Daniel Patricio — Fri, 27 Feb 2009 20:39:37 +0000

I see the true potential of social media in the ability to monitor, identify and engage conversations about brands in the marketplace.

How do we approach this from an ROI viewpoint? How have corporations ever measured the effectiveness of good PR.

In my opinion, aren’t things more easily measureable than ever before?

By: The power of comments - WinExtra

The power of comments - WinExtra — Fri, 27 Feb 2009 00:30:42 +0000

[...] been some talk lately about the so-called ROI (Return On Investment) of social media services like Twitter, FriendFeed and other such services. I [...]

By: Brad Grier

Brad Grier — Thu, 26 Feb 2009 19:51:57 +0000

Hi Mark, interesting points and valid when applied to *business*, but obsession with ROI changes when applied to the not-for-profit sector, where resources are even tighter, no?

The Red Cross has been using Twitter (http://twitter.com/RedCross) for awareness and support. How they measure success in that media, ROI, is much different than a for-profit business would, as would justifying the resources in that environment be different.

If the goal is met by the media, then the resources allocated are justified. ROI is achieved.

– Brad

By: Mark Evans

Mark Evans — Thu, 26 Feb 2009 15:16:34 +0000

Gilligan,

You’re right – the end goal is more sales and higher profits. But I think companies also need to think about how it’s important to be part of the conversation and be able to engage with customers. If that leads to more sales and profits, that’s great too!

mark

By: Gilligan

Gilligan — Thu, 26 Feb 2009 15:06:10 +0000

Hi Mark,

I think there is some confusion around your reasoning b/c at the end of the day your points (listed below) are there to increase sales and drive profit. It is the only reason a company exists – to make a profit!

“enhance their brands, establish a stronger online presence, attract more traffic, compete with rivals, or connect with customers, employees, supplier or investors”

By: Mark Evans

Mark Evans — Wed, 25 Feb 2009 21:07:02 +0000

John,

I like return on engagement! Looking forward to talking more soon.

Mark

By: John Carson

John Carson — Wed, 25 Feb 2009 18:41:21 +0000

Hey Mark,

I prefer the term ROE: Return On Engagement. It takes the fiscal aspect out of the equation.

Cheers,
@johncarson

p.s. Nice to briefly meet you at PodCamp Toronto, hope we can chat more in the future.