As a director of community myself, I think you make great points about some of the skills and characteristics of someone in these kinds of positions. I like to refer to my role as a bit of a hybrid discipline: a bit of customer service, business development, communications and social director all wrapped into one.

And while some of these roles have fallen victim to the economic crisis, I still maintain that they’re significant and impactful for companies. They’re not yet seen by many as essential, however, but I think that’s going to change over the next few years in a significant way.

I’m so glad, though, that you mentioned the part about social media not being “easy”. It’s not easy. It takes time, work, management, and investment of time and resources. Positions like this aren’t for those that want to punch a clock, or have an air-tight job description. It’s a multifaceted role, and for some of us, it’s the perfect fit.

Thanks for a great discussion; would welcome a conversation on the topic anytime.

Cheers,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

You’re right about having someone internal involved in the strategic and tactical process. To hand off the ball out of the blue would be a good way to make sure a social media plan doesn’t work out.

And Jamie, you are ASOLUTELY correct with regard to the recent dumping of Community Managers (and Directors of Community). I know, I was one of the dumped, and a few friends of mine also had it happen to them all in the last few months.

Meanwhile, those remaining have had the duties tossed onto them, regardless of desire, training and experience. Additionally, a lot of companies who were looking at bringing in someone are now holding off even though they have competitors who have someone in the role already.

I saw a lot of companies dump their community managers in November.

Personally, I’m of the opinion that the strategy should never be handed-off because the person who will be maintaining it should be working hand in hand, step by step from day one on the strategy as well.

I realize that many companies may not be this well prepared. Your thoughts on this might make for a good blog post itself.