Now that ME Consulting is solidly up and running, I wanted to provide an update on what’s been happening.
The great news is business is good. I’m working with some really great people on a variety of interesting projects. Not surprisingly, a lot of the work that I’n doing involves social media. A lot of companies are exploring the idea of getting into social media or looking for ways to improve how they’re doing social media.
It’s encouraging to see so much interest in social media and how it can help companies do business in new and different ways. What I’m discovering is many people are looking for strategic and tactical insight on what to do and how to do it. With my journalism background and experience with social media (as an enthusiast and applying it corporately at PlanetEye), I’m excited about the opportunity to give companies insight about their social media activities.
While ME Consulting is still work in progress, a “product” that has emerged is what I call the Social Media Playbook, or SMP. It’s a strategic and tactical document that takes into account a company’s marketing and communication efforts, and then integrates social media into the mix.
The creation of the SMP starts with exploring some basic, but fundamental, questions: why does a company want to do social media, what are the strategic goals, and how much time/resources are they willing to commit to making it happen. These are important questions because it sets the stage for everything else that follows in putting together a social plan plan.
For anyone interested, I’m offering a free social media audit in which I provide some feedback on what a company is doing social media and how it can be more effective.
One of the interesting things I’ve learned so far about being in business for yourself is working from home is a misnomer. I’ve been spending a lot of time meeting with people, and trying to not consume too much caffeine along the way. It makes such a difference to meet face-to-face to talk about what’s happening and how I can help people.
I’ve also been really encouraged by the strong support within the community. People have generous with their time and provided great insight and advice, which has made my plunge into the world entrepreneurialism so rewarding.
Technorati Tags: mark evans, ME Consulting, social media
One Comment
Glad to hear it Mark! As a consultant for most of the past 10 years (not counting my spans of time at home with the kiddlies), I have to say, the lifestyle is pretty great. Sometimes I miss being “part” of a cool company, and am sad to be on the outside of something I really believe in… but the lifestyle tradeoff is pretty darn great. Enjoy!