If you’re a social media enthusiast, chances are you’re on Facebook, Twitter, LinkedIn and perhaps a few others.
In some respects, all of these services are ways to receive direct messages from people – on top of your e-mail account.
Over the course of a day, you might receive messages from a variety of sources. This means you need to either check each one, or configure each service so that messages get routed to your e-mail in-box.
In any event, things are getting increasingly complicated as platforms try to be all things to all people. At some point, you have to wonder whether the multi-pronged message bombardment will get out of control. You’re standing in the middle trying to deal with messages coming at you here, there and everywhere. So, the question is whether there’s an effective way to handle everything.
The risk is things start to slip through the cracks. A direct message sent to your Twitter account may not receive your immediate attention because you didn’t check Twitter or it got buried within your in-box.
There’s an opportunity for the creation of a multi-platform messaging service that handles everything. Does such a thing exist or does it need to be developed?