Something I’ve noticed over the past few months is a growing number of formerly-profliic bloggers being less active while spending more time on Twitter.
As well, a growing number of blog readers are staying within the friendly confines of Twitter to get their news and access to user-generated content.
So it begs the question whether Twitter is delivering a one-two knock-out punch to blogs and blogging?
My sense is Twitter is emerging as a vibrant alternative to bloggers and blog readers. Some bloggers who may find the grind of writing daily are now able to share their thoughts in quick bursts on Twitter, and still like they are contributing and cultivating their digital brands.
Meanwhile, Twitter has become a quasi-RSS reader where people gain access to the information (news, blog posts, services) they see was valuable without having to visit blogs directly or use an RSS reader. Many of these people are using still blogs but perhaps not as actively.
Going back to blogging, I recently had a conversation with an entrepreneur who’s engrossed in getting a new service off the ground. For months, he’s been agonizing with having a blog as a marketing and content tool.
After getting the idea he didn’t have the time or energy to blog, I told him to Twitter instead given he could deliver a value-added service when and if he had the time each day. It was as if I had taken a 1,000 pounds off his back by suggesting something so simple.
This isn’t to suggest blogging is going into a death spiral but other tools are battling for attention that may address the needs of people who believed they had to blog. Truth be told, blogging isn’t for everyone – it can be a labour of love that takes time and energy with little in return (e.g. traffic, recognition, comments, cash) other than personal satisfaction.
And blogs can also be difficult to keep up as a reader given content keeps on getting pumped out, especially from the leading bloggers who now employ teams of writers.
This may go a long way in explaining why Twitter is traction.