Comments on: Advertising on Social Networks = FAIL? http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The joke of advertising on social media — Shooting at Bubbles http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-183949 The joke of advertising on social media — Shooting at Bubbles Fri, 05 Jun 2009 06:27:38 +0000 http://www.markevanstech.com/?p=4353#comment-183949 [...] Evans in a post today asks the question So, what’s happening? Why have social networks failed as advertising [...] [...] Evans in a post today asks the question So, what’s happening? Why have social networks failed as advertising [...]

]]> By: Xyooj http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-156542 Xyooj Wed, 07 Jan 2009 05:59:01 +0000 http://www.markevanstech.com/?p=4353#comment-156542 hmmm...maybe it's like TV in its earlier years? I'd thought it works in the subconscious level http://www.asianme.com/join_inv.php?member_id=239 hmmm…maybe it’s like TV in its earlier years?
I’d thought it works in the subconscious level
http://www.asianme.com/join_inv.php?member_id=239

]]> By: Paulius http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-151881 Paulius Fri, 19 Dec 2008 08:11:53 +0000 http://www.markevanstech.com/?p=4353#comment-151881 Mark, I think that there is a huge procent of people who feels haunting by social networks. They surfing something about PizzaHut, and all banners are about DominaPizza. It's thrilling.. Mark, I think that there is a huge procent of people who feels haunting by social networks. They surfing something about PizzaHut, and all banners are about DominaPizza. It’s thrilling..

]]> By: Trevor Stafford http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-150290 Trevor Stafford Tue, 16 Dec 2008 17:17:43 +0000 http://www.markevanstech.com/?p=4353#comment-150290 Have you seen advertising on Facebook? It's terrible! It's loosely targeted, tiny, ugly, spammy and static in the same way that web banners are. Of course it isn't working. That said, Red Canary has found success advertising on Facebook -- both posting jobs and advertising our salary surveys. You just have to speak the right language. For us at leaset, Facebook delivers very good ROI because the 'I' is a pittance. IMO, it's not that advertising on social networks won't work, it's that both the platforms and advertisers are not innovating. The same old one-way-street push-advertising banner crap isn't going to work. Have you seen advertising on Facebook? It’s terrible! It’s loosely targeted, tiny, ugly, spammy and static in the same way that web banners are. Of course it isn’t working.

That said, Red Canary has found success advertising on Facebook — both posting jobs and advertising our salary surveys. You just have to speak the right language.

For us at leaset, Facebook delivers very good ROI because the ‘I’ is a pittance.

IMO, it’s not that advertising on social networks won’t work, it’s that both the platforms and advertisers are not innovating.

The same old one-way-street push-advertising banner crap isn’t going to work.

]]> By: Gillian http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-149883 Gillian Mon, 15 Dec 2008 04:21:54 +0000 http://www.markevanstech.com/?p=4353#comment-149883 Interesting observations, Mark. I think returns-on-investment might be difficult to generate in particular for B2C (consumer brands) advertising. One exception might be the business-to-business advertising on LinkedIn. It's not perfect but I think it has tremendous promise. And the real estate for companies to buy space on linkedin is certainly at a premium. (Also, event marketing through facebook has real potential.) Anyway, thoughtful piece, as usual. Interesting observations, Mark. I think returns-on-investment might be difficult to generate in particular for B2C (consumer brands) advertising.

One exception might be the business-to-business advertising on LinkedIn. It’s not perfect but I think it has tremendous promise. And the real estate for companies to buy space on linkedin is certainly at a premium.

(Also, event marketing through facebook has real potential.)

Anyway, thoughtful piece, as usual.

]]> By: The joke of advertising on social media - WinExtra http://www.markevanstech.com/2008/12/14/advertising-on-social-networks-fail/comment-page-1/#comment-149799 The joke of advertising on social media - WinExtra Sun, 14 Dec 2008 19:21:36 +0000 http://www.markevanstech.com/?p=4353#comment-149799 [...] Evans in a post today asks the question So, what’s happening? Why have social networks failed as advertising [...] [...] Evans in a post today asks the question So, what’s happening? Why have social networks failed as advertising [...]

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