You have to feel sorry all those hard-working entrepreneurs that toil away creating a unique service only to have Google eventually roll into the market – sort of like Godzilla attacking Tokyo.
Case in point is Google/GMail’s move into the to-do list market where upstarts/startups such as Remember the Milk and Ta-Da List have been slowly but surely building a following of people who want a way to track all the thing they need to do online.
When these hard-working entrepreneurs get wind of Google’s invasion, do they start cursing and throwing things around the office? Do they say things like, “It’s bad enough Google dominates search; why do they have to move into this market?”
From Google’s perspective, the advance into new services is just a fact of life given you’ve got thousands of well-paid engineers within the Googleplex who need projects to keep them engaged.
In many respects, Google is like the Roman Empire that continues to expand its territory into every market and niche. You have to wonder if there’s an online market that Google won’t invade.
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