Twitterrati, Anyone?

After thinking about it for a couple of months and dabbling with some other ideas, I recently launched a new blog, Twitterrati, focused on Twitter and microblogging.

Given I had dismissed Twitter has inane about a year ago, it’s not what I expected would happen.

So, what changed? For one, I started using Twitter, and discovered it is much more than just a tool to tell people what you had for breakfast or ate for lunch, although an awful lot of people use it that way.

More important, I started to embrace Twitter as a valuable and easy way to distribute and consume content, test and see new ideas, ask question and make connections. At the same time, it complements blogging by providing a forum for blog bursts as opposed to blog thoughts.

Twitterrati is going to cover the microblogging landscape by looking at what the key players (Twitter, Pownce, Jaiku,, Plurk, etc.) are doing, the growing number of related tools and services being developed, as well as the trend of microblogging and how it’s being used.

The launch of Twitterrati illustrates why blogging is such an interesting activity. You can take an idea, and quickly turn it into a blog by registering a domain name (easier said than done these days!), setting up WordPress (is there any other platform?!), picking a theme, and starting to write.

The low barriers to entry let you test ideas, and toss them aside if they don’t work. Over the past four years, I’ve written blogs on hockey, Toronto, Canadian start-ups, online video, Research in Motion, Four Reasons Why, Nortel and the Internet/Web 2.0 (MET). As well, there’s been several domains registered in which blogs were never launched.

As for Twitterrati, it’s been great so far. There’s plenty of things to write about, there’s a lot of interest in Twitter and microblogging, and, most important, it’s been fun to write. Feel free to check it out or subscribe.

More: If you get a chance, check out Guy “Mr. Goodtweet” Kawasaki’s extensive post on how and why to pick up followers on Twitter. One thing I don’t agree with is his suggestion to follow everyone who follows you. My take is you follow what you can manage so you get the most of them. It’s like having a small group of really good friends as opposed dozens of acquaintances.

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  • John Somerton

    Mark, congrats on the new blog! Great idea – it will be a valuable resource as we all navigate this rapidly changing landscape.

  • Stuart Henshall

    Congrats on the new blog. Content focused blogs can be great for a period – and while they are newsworthy. Biggest challenge sometimes is when the founders sellout. Eg Skype.

    Add Phweet into your list of things to do with Twitter!


  • Mark Evans


    Thanks. It will interesting to see how long Twitter stays Twitter but, for now, it’s a good place to be.


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