A Recession will be Good for Craigslist

Recession
With the “r” word (recession) slowly going from a whisper to a quiet roar, the spending habits of consumers are going to quickly change.

If people are going to make purchases, many of them will be bargain-hunting – waiting for increasingly anxious retailers to have sales, or live without something new until they can afford it or their existing computer, jeans, car, etc. no longer works.

Amid this consumer landscape sits Craigslist, which has supplanted eBay as the leading place online to find bargains. If consumers are going to be penny-pinching, Craigslist will be the place to do it. On Craigslist, the bargain is still very much alive and well if you’re willing to do a little work such as picking up your purchase as opposed to have it mailed to you.

For example, hockey equipment – a particular interest of mine – can be purchase for 75% below retail prices. For the most part, it’s relatively new equipment purchased by people who thought they were going to be playing but can’t anymore, or people who just want to sell extra equipment.

If the recession takes hold and the consumer orgy that has thrived for the past decade comes to an abrupt end, Craiglist is poised to thrive. You’ll have motivated buyers looking to save cash, and motivated sellers looking to “monetize” stuff they no longer want/need.

More: Other online companies that could benefit from the recession are:

- Kijiji, whose growth seems to have plateaued in the U.S.; Priceline, Hotwire.com, Skype and Paypal.com. It is interesting that Kijiji, Skype and Paypal are owned by eBay so perhaps this post should have been eBay will thrive during a recession.

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5 Comments

  1. E Guy
    Posted October 25, 2008 at 8:26 am | Permalink

    Shame Craigslist is not the largest online classified site in Canada…Kijiji.ca (an eBay property) is, and has been, for over two years. Kijiji has 2.5X the traffic of Craigslist while 29% of Canadians visited Kijiji last month.

    No, I do not work for Kijiji but I do have access to Comscore data…

  2. Posted October 25, 2008 at 8:40 am | Permalink

    I think the recession will be good for ebay too, at least for its segment of smaller individual sellers. I wish CL had a better search and alert mechanism. I haven’t found their RSS feeds to be reliable.

  3. Posted October 25, 2008 at 4:45 pm | Permalink

    Your title works fine since ebay also owns a 25% stake in craigslist, in addition to the other sites you had mentioned.

  4. Posted November 17, 2008 at 10:39 am | Permalink

    LOL I do find it odd that the best deals on craigslist are found at around the 15th and 30th of the month ;)

  5. Posted June 15, 2009 at 6:14 pm | Permalink

    recession is always good for advertising,free advertising in particular. Whoever abstains from charging will thrive.And classifieds is not easy to dominate,very small classifieds sites are doing well (canada included). Even Nortad classifieds,a small free canadian classifieds site to post free ads in toronto is having enough daily ads. Of course there are others

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