It’s been about five years since blogs emerged on the media landscape. There are more than 175 million blogs – many of them well written, insightful and/or interesting but you have to wonder if blogs as we know them have had their day.
By that, I mean the “traditional” blog that features a lot of text, some links and perhaps a graphic or two to spice things up. It’s bread-and-butter blog not unlike newspaper articles or columns.
The barriers to entry are low, which explains why nearly 200 million blogs have been created. Of course, blogs are also easy come, easy go given Technorati’s most recent State of the Blogosphere report said only 7.4 million blogs published a post over the past four months.
The lack of activity may suggests most people who start blogs quickly lose their enthusiasm because writing a regular basis takes time and energy. As well, other forms of “blogging” such as Twitter are becoming more popular. If you think about it, micro-blogging has huge potential due to multi-tasking and how many people have short attention spans.
At the same time, video is getting easier and more popular. It may not be long before video-blogging emerges as the new platform, making text-based blogging look antiquated in comparison. With video blogging, you hit the record button, opine/rant for a minute or two, and you’re done.
So, what’s the future for blogging as we know it? Do blogs like this one – lots of text – disappear or become digital dinosaurs? Will large media organizations take over the blogosphere, leaving independent bloggers scrambling for a small and perilous foothold?
Note: The inspiration for this post came from a Wired story by Paul Boutin, who is down on blogging. The first paragraph says it all: “Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug”.
It’s attention-grabbing but it does make you think. Some good insight from Trish Grier, who does a nice slam-dunk on Boutin’s thesis.