http://www.markevanstech.com/2008/09/29/tumbling-off-the-apple-cart/ Insight and Analysis from North of the Border Thu, 18 Mar 2010 16:49:04 +0000 hourly 1 http://www.markevanstech.com/2008/09/29/tumbling-off-the-apple-cart/comment-page-1/#comment-112793 Vava Mon, 29 Sep 2008 18:05:19 +0000 http://www.markevanstech.com/?p=3993#comment-112793 I don't know... Macs are like Starbucks lattes - a big part of their attractiveness is the price. Premium price equals premuim product, or so we are lead to believe. The problem is that Starbucks is projecting sliding sales because in tougher economic times people are less likely to pay $2.50 for a coffee, so why would they choose a $1500 entry level Mac when a PC version can be had for half the price? I understand my argument ignores the OS debates and all, but I'd be hard pressed to pay double for something that MAY work better. I don’t know… Macs are like Starbucks lattes – a big part of their attractiveness is the price. Premium price equals premuim product, or so we are lead to believe. The problem is that Starbucks is projecting sliding sales because in tougher economic times people are less likely to pay $2.50 for a coffee, so why would they choose a $1500 entry level Mac when a PC version can be had for half the price? I understand my argument ignores the OS debates and all, but I’d be hard pressed to pay double for something that MAY work better.

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