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Tracking the the Conversations
By Mark Evans | September 23, 2008
When it comes to social media, everyone talks about being part of the conversation. As a result, there’s a lot of talking happening on blogs, micro-blogs (Twitter, et al) and social networks.
One of the challenges is trying to listen to all these conversations. If you’re interested in a particular idea, issue, trend, company or person, how do you effectively tap into the conversation?
The good news is over the last little while, new and interesting social media “listening” tools are starting to emerge. One of the most intriguing is Social Mention, a social media search engine for blogs, micro-blogs, bookmarks, comments, event, images, news and video.
For anyone who wants to track social media, Social Mention is an impressive tool with plenty of potential. Now, if this was a Silicon Valley startup, I suspect it would the toast of the town. But Social Mention is based in Ottawa, which is known more its telecom roots (Nortel, Newbridge, Mitel, etc.) than a social media hub.
I’m not sure if Social Mention wants to stay under the radar but it’s impossible to learn much about it given the “About” section tells you nothing other than what it does. But, hey, we’re Canadian so being meek and humble is part of our cultural DNA.
That said, Social Mention may not stay under the radar for too much longer. Mashable gave it a glowing review earlier this week so the world may be beating a path to its door any time soon.
If, by any chance, the people behind Social Mention use Social Mention to track conversations about themselves, I’d love to ask them a few questions. You know, the typical who, why, what stuff.
Technorati Tags: socialmention, social media
Topics: Web 2.0 |
September 24th, 2008 at 12:36 pm
Hey Mark,
Thanks for the great write up and review! And yes, I did find your post using socialmention.com - talk about eating our own dog food. We’ve gotten some great feedback thus far and are busy trying to implement as much as possible.
I’d be more then happy to answer any questions you may have.
Jon
October 7th, 2008 at 7:00 am
[...] week or so ago, I wrote a post about Social Mention, a start-up out of Ottawa that does social media search - blogs, micro-blogs, [...]