Comments on: “Not That There’s Anything Wrong With That….. http://www.markevanstech.com/2008/09/18/not-that-theres-anything-wrong-with-that/ Insight and Analysis from North of the Border Wed, 07 Jan 2009 23:59:10 +0000 http://wordpress.org/?v=2.7 hourly 1 By: JimAtJaxtr http://www.markevanstech.com/2008/09/18/not-that-theres-anything-wrong-with-that/comment-page-1/#comment-107905 JimAtJaxtr Thu, 18 Sep 2008 21:26:40 +0000 http://www.markevanstech.com/?p=3927#comment-107905 I think the ads certainly didn't work from a messaging point of view. I remember seeing one, and I was thinking, "What do they want me to do? Buy shoes? Buy chiarros?" However, it did catch my attention enough to make me tell my brother about that (ie word of mouth buzz). Over time, it could have been interesting to see what they could do with a series, but obviously that's not going to happen now. I think the ads certainly didn’t work from a messaging point of view. I remember seeing one, and I was thinking, “What do they want me to do? Buy shoes? Buy chiarros?” However, it did catch my attention enough to make me tell my brother about that (ie word of mouth buzz). Over time, it could have been interesting to see what they could do with a series, but obviously that’s not going to happen now.

]]> By: Rarst http://www.markevanstech.com/2008/09/18/not-that-theres-anything-wrong-with-that/comment-page-1/#comment-107760 Rarst Thu, 18 Sep 2008 14:16:09 +0000 http://www.markevanstech.com/?p=3927#comment-107760 Saying ads were terrible is generalization. They got enourmous amount of blog hype and lots of feedback was positive (especially after second one). If not success it's still a result. It could work exactly because it wasn't something expected from Microsoft. Well, it's over so who cares... Saying ads were terrible is generalization. They got enourmous amount of blog hype and lots of feedback was positive (especially after second one). If not success it’s still a result.

It could work exactly because it wasn’t something expected from Microsoft.

Well, it’s over so who cares…

]]> By: E Guy http://www.markevanstech.com/2008/09/18/not-that-theres-anything-wrong-with-that/comment-page-1/#comment-107738 E Guy Thu, 18 Sep 2008 12:59:10 +0000 http://www.markevanstech.com/?p=3927#comment-107738 Mark: You say: "It’s a strange decision because you have to wonder how many layers within Microsoft had to approve the concept before it allowed to see the light of day?" Not a strange decision at all. Ads were terrible, ineffective, and a waste of money. The "marketing genius'" at Microsoft ventured down a new path but reality set in when the public did not respond positively. You do not need to be brainiac to come to that conclusion. Obviously, Microsoft saw the numbers / public response and pulled the plug. Microsoft has made many smart business decisions (ya think?) but this advertising campaign was not one of them. At least, they quit while they were behind...and not any further behind with additional spending on this initiative. Mark:

You say:

“It’s a strange decision because you have to wonder how many layers within Microsoft had to approve the concept before it allowed to see the light of day?”

Not a strange decision at all. Ads were terrible, ineffective, and a waste of money. The “marketing genius’” at Microsoft ventured down a new path but reality set in when the public did not respond positively. You do not need to be brainiac to come to that conclusion. Obviously, Microsoft saw the numbers / public response and pulled the plug.

Microsoft has made many smart business decisions (ya think?) but this advertising campaign was not one of them. At least, they quit while they were behind…and not any further behind with additional spending on this initiative.

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