By now, Google Chrome’s features are being closely dissected but one thing that struck me about the press conference earlier today was the focus on a feature called InCognito, which lets computer users have private surfing sessions that leave no tracks of where they’ve been and what they’ve done.
InCognito comes hot on the heels of a feature within IE8 Beta called InPrivate that lets you do the exact same thing. It’s anonymous surfing.
What I want to know is what people are doing that has compelled Google and Microsoft to roll out InCognito, which features a private detective icon, and inPrivate.
Are far more people than we think enjoying online porn? Are people trying to protect their eBay activity? Is Ashley Madison becoming all the rage within our increasingly short attention-span society?
There’s got to be a reason that private surfing has suddenly become so important. I mean, we’re all worried about browsing but most computers don’t have more than one user. And if you are on a computer with more than one user, you would think people would be aware of that, and resist the urge to surf porn.
And now back to your regular Chrome programming….., including tech maven, Walt Mossberg’s so-so review of Chrome.
More: For Firefox users, there’s a plug-in called Stealther that provides private surfing.