If Google’s decision to get into the browser business can be read as a bold/aggressive move to cement its online domination, then maybe it should acquire WordPress.
Here’s the thinking behind such an audacious statement: If you look at the GBrowser (aka Chrome), it has the potential to be yet another will-use/must-use Google service (a la search, GMail, Google Earth, Docs, Google Maps, YouTube, etc.).
By launching Chrome, Google will not only have an ever-growing portfolio of services that drive billions of page views but a browser that will give it a platform to deliver even more people to its revenue-generating properties based on the concept that its own services will be tightly integrated.
So, here’s where WordPress fits into the strategic scheme of things. WordPress.com and WordPress.org are page view machines – 6.5-billion/month (including 97.8 million unique visitors/month globally for WordPress.com). WordPress also has strong brand name and tremendous revenue potential that, to date, has been relatively untapped.
Google likes page views…a lot. Google likes to buy popular online services (e.g. YouTube), it has plenty o’ dough and a growing interest in user-generated content (e.g. Knol, YouTube, Panaramio).
As well, Automattic (which owns WordPress.com) can be bought for the right price. Once you accept $29.5-million of venture capital, you’re essentially in play.
Granted, Google already has a blogging platform (Blogger.com) but WordPress is a much sexier entity with more growth potential.
Think about how Google could jump-start WordPress’ global footprint by integrating it into Chrome. You’re surfing using Chrome, see something that merits a blog post, and one quick click later, you’re writing.
Then, you layer on tight integration with YouTube, Google Maps and Panaramio. And then you bring AdWords/AdSense into the mix.
You see, Google-Wordpress makes complete sense. You heard it here first.
Update: Aaron Brazell, a WordPress guru, has some thoughts about the future of Blogger and WordPress, including his belief Google should leave Automattic alone. Hank Williams suggests IE6 still has 25% of the browser market, suggesting lots of users aren’t going to bother with Chrome.