Can Jerry Seinfeld help Microsoft counter-attack against Apple’s hip, cool and successful marketing machine?
Microsoft clearly thinks the well-known comedian has the chops given it will reportedly pay him a cool $10-million to appear in a new $300-million advertising campaign along with other celebrities.
According to the Wall St. Journal, Seinfeld will appear with Bill Gates in some of the ads. If anyone can make Gates comes across as funny, it’s Seinfeld.
The $64,000 (or $10-million) question is whether Seinfeld can help make Microsoft cooler or, at least, less uncool than it is now compared with Apple. Maybe. At the very least, Microsoft has to be given points for trying something different.
But as Silicon Valley Insider notes, Seinfeld is really not that cool these days. A decade ago, he was the ultra-cool as “Seinfeld” was one of the most-viewed TV shows. Today, Seinfeld is probably best-known for doing voice-overs in movies, and he’s seen as funny but not particularly hip.
As well, Gawker points out that Seinfeld owned several Macs on this show.
For what it’s worth, here’s an Apple ad featuring the “Crazy Ones”, including a young Jerry Seinfeld.