Samsung’s Apple Eater
August 17th, 2008 Posted in Advertising/Marketing
I’ve yet to get my hands on a Samsung Instinct (I’ll do so soon and provide a review), and it’s unlikely it will dislodge the iPhone as the cool smart phone but you have to admire the Instinct’s pluck and willingness to fight the good fight.
For example, I think this billboard is brilliant - smart, attention-grabbing and inspiring. It’s one of those few ads that makes you think “What’s this Samsung Instinct all about?”. As well, it’s done by Bell, which sadly ran with the “Frank and Gordon” beaver campaign way past its best-until date.
What do you think?
More: Here’s CNet’s coverage/review of the Instinct. As well, TMONews has the scoop on the new Samsung T919.
Technorati Tags: Advertising, iPhone, samsung instinct
August 17th, 2008 at 12:00 pm
Er?
August 17th, 2008 at 12:19 pm
I have the Instinct and love it! And I don’t need a data plan, just the much cheaper web browser. I did this while on the road to Calgary, on my Instinct!
August 17th, 2008 at 12:27 pm
I’m looking forward to trying it out. Thanks for the insight.
Mark
August 17th, 2008 at 3:49 pm
“apple copier” with the nice blue “er” also comes to mind.
August 17th, 2008 at 4:12 pm
Alistair:
The “er” campaign isn’t exactly imaginative but what do you expect from Bell.
Mark
August 18th, 2008 at 7:03 am
I saw the billboard on the Gardiner the other day. Looking forward to your review. Not just on functionality but in a weak economy, I’m calling for Apple to take a hit from cheaper alternatives:
http://blog.agoracom.com/2008/06/29/apple-puts-are-a-good-bet/
Regards,
George
August 18th, 2008 at 8:24 am
It’s a nice device - but it doesn’t have the same user experience as the iphone. Experience trumps technology… even with Bell’s somewhat confusing new ad campaign.