Comments on: A Jump-Start for Feed-vertising? http://www.markevanstech.com/2008/08/15/a-jump-start-for-feed-vertising/ Insight and Analysis from North of the Border Thu, 08 Jan 2009 00:01:25 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Rarst http://www.markevanstech.com/2008/08/15/a-jump-start-for-feed-vertising/comment-page-1/#comment-93074 Rarst Fri, 15 Aug 2008 19:49:47 +0000 http://www.markevanstech.com/?p=3700#comment-93074 >There’s lot of talk and optimism that it will become a major advertising vehicle but there are no signs it’s happening any time soon. Defins "happening". :) Feeds running ads? Some do and for a long time already. All feeds running ads? Not all sites run ads. In between? Already happened I think. >There’s lot of talk and optimism that it will become a major advertising vehicle but there are no signs it’s happening any time soon.

Defins “happening”. :) Feeds running ads? Some do and for a long time already. All feeds running ads? Not all sites run ads. In between? Already happened I think.

]]> By: Daniel Gibbons http://www.markevanstech.com/2008/08/15/a-jump-start-for-feed-vertising/comment-page-1/#comment-93054 Daniel Gibbons Fri, 15 Aug 2008 17:47:46 +0000 http://www.markevanstech.com/?p=3700#comment-93054 But isn't this just a worse version of what Feedburner used to do? There's been lots of talk about how the new Adsense for RSS feeds offering doesn't come close to the monetization people were seeing through Feedburner. Good review on Centernetworks: http://www.centernetworks.com/feedburner-advertising-google-adsense There is also Pheedo, which I think is used by the Gawker network. Our approach is going to be to sell sponsorship within the feed directly rather than using any network. We'll see if it becomes unmanageable. But isn’t this just a worse version of what Feedburner used to do? There’s been lots of talk about how the new Adsense for RSS feeds offering doesn’t come close to the monetization people were seeing through Feedburner. Good review on Centernetworks: http://www.centernetworks.com/feedburner-advertising-google-adsense

There is also Pheedo, which I think is used by the Gawker network.

Our approach is going to be to sell sponsorship within the feed directly rather than using any network. We’ll see if it becomes unmanageable.

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