Armed with a completely legit excuse to visit the nearby Apple Store (a busted power adapter), I was a little surprised to see the place packed with people browsing and buying.
With the North American economy showing signs of a recession and consumers starting to pull back on discretionary spending, I was expecting the store to be quieter given Apple sells premium priced products. The fact it was so busy suggests Apple’s still the world’s hottest consumer brand with red-hot products (MacBook, iPhone, iPod, etc.), and people are willing to pay for quality (or, at least, the perception of quality).
When I asked the sales guy if the store was always as busy, he responded it usually was busier. If that’s the case, shopping at the Apple Store must be a mad-house (and I’m not talking about people enthusiastic about getting a look at the new iPhone).
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You should see the Apple store in Ginza (Tokyo), it has five floors and is always packed! Here’s what the line up was like on its opening day http://www.youtube.com/watch?v=9TyR3fyLO_I
As much as I love Apple – I was not a happy camper to have to spend $100 to replace my power adapter. It’s unfortunate my 7 month old puppy only has sharp teeth and no wallet to help chip in.
Given the fact that their premium products are more expensive to begin with, I was really hoping for a little more reasonable pricing on the replacement parts. And of course, Future Shop doesn’t even sell the adapter for the MacBook anymore – apparently it’s too old already!
Visited the Apple store at Sherway Gardens two weeks ago @ 10 a.m. (opening time) Monday morning and found they were running a “summer camp” for kids which ran from 9-12 daily. Talk about building your future customer base…
Bookmarks about Applestore
[...] – bookmarked by 5 members originally found by SarahKate on 2008-11-20 Apple Store’s Still Sizzling http://www.markevanstech.com/2008/08/05/apple-stores-still-sizzling/ – bookmarked by 6 members [...]