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Apple Store’s Still Sizzling
Armed with a completely legit excuse to visit the nearby Apple Store (a busted power adapter), I was a little surprised to see the place packed with people browsing and buying.
With the North American economy showing signs of a recession and consumers starting to pull back on discretionary spending, I was expecting the store to be quieter given Apple sells premium priced products. The fact it was so busy suggests Apple’s still the world’s hottest consumer brand with red-hot products (MacBook, iPhone, iPod, etc.), and people are willing to pay for quality (or, at least, the perception of quality).
When I asked the sales guy if the store was always as busy, he responded it usually was busier. If that’s the case, shopping at the Apple Store must be a mad-house (and I’m not talking about people enthusiastic about getting a look at the new iPhone).
Technorati Tags: Apple