Mark Evans

New Facebook: Does it Matter?

Hey look, Facebook has a new look - sort of like adding a new coat of paint after seeing what the neighbours (aka Friendster) are doing.

There’s nothing wrong with spiffing up the place but is it going to make much of a difference? I mean, Facebook is now what it is - an interesting service but no longer the compelling entity it was a year ago. This is due to a combination of strategic mistakes, new players and the novelty factor wearing off.

Then again, I tried to leave Facebook recently only to realize it’s still a relevant tool if you’re a digital creature of habit. Like many people, Facebook has its uses but it’s not something I need or use every day.