Comments on: Is the iPhone a PR Fiasco for Rogers?

By: Jake

Jake — Tue, 22 Jul 2008 05:13:58 +0000

OK I get the iPhone and they tell me because of my credit I have to put down a $200 deposit??? OK sure (bell never did that with my Blackberry) so I got the $30 data and $45 voice and $20 extras thing. 7 days later after the phone comes out they cut it off. WTF!!! so I wait on hold for 30min and the Rogers rep says you have reached your $200 limit and they canceled my service… Why? Because the first bill is Pro-rated and that comes to $209. I have had the figgen phone for 9 days!!!! I gave them such shit and the turned it back on and they asked me for $9… 9 fucking dollars!!! My clients can’t get a hold of me for $9?
Roger’s policy’s stink and I want to go back to bell.

By: The iPhone Canada launch and the Rogers backlash at Call the Cloud

The iPhone Canada launch and the Rogers backlash at Call the Cloud — Mon, 14 Jul 2008 22:28:29 +0000

[...] Mark Evans (Is the iPhone a PR Fiasco for Rogers?), Jon Arnold (Rogers Backlash on iPhone Pricing) and ITBusiness (Canadians welcome iPhone, pan [...]

By: Dave McGhie

Dave McGhie — Fri, 11 Jul 2008 20:00:01 +0000

Mark Evens,
Generally speaking you may be right but…
You got to ask your self why would someone like me (likes the toys, really wants an iphone n has allot of spare cash)would still say no to Rogers iphone release and walk away. (And how many more like me are out there). It doesn’t matter if its a million or 5 cents its the point and Canadians are being screwed period. Yes, If more people had integrity and a back bone this revolt would succeed. But alas people are like sheep with an average IQ that make average decisions.(i.e.: housing boom n crash)Any half brain saw that one coming a mile away. So people can only do there best.

But in the end no matter what this iphone release may very well be portrayed as a success but it definitely fell short of the financial potential it could have garnered for Rogers. And that is business 101 and the point! Plain and simple, the leaders of Rogers failed in fully realising the monetary gain potential in the release of this iphone.

I would like to update for the general population this…
ROGERS LIED ABOUT CONTRACT!
Existing customers beware!!!

We were told that this new data plan can be used with existing voice plan but what they didn’t say is your existing voice plan must also then be locked into a new 3 year contract also.

ROGERS MISS LEAD US AGAIN !!!!!

By: Rogers Climbdown - Egg on Face Purely from Rogers Shooting Themselves in the Foot | Randall Howard

Thu, 10 Jul 2008 20:03:43 +0000

[...] Evans: “Is the iPhone a PR Fiasco for Rogers” and “Who at Rogers Blew the [...]

By: Who at Rogers Blew the iPhone? | Mark Evans

Who at Rogers Blew the iPhone? | Mark Evans — Wed, 09 Jul 2008 17:37:12 +0000

[...] feedback”. Yeah, I guess 50,000 names on an online petition and a wave of critical blog and media coverage falls into the “customer feedback” [...]

By: Why is Wireless Service so Expensive? | Mark Evans

Why is Wireless Service so Expensive? | Mark Evans — Wed, 09 Jul 2008 11:06:51 +0000

[...] written a, well, healthy amount of posts this week on the iPhone’s inauspicious Canadian debut, one thing struck me: Why is wireless service so [...]

By: Mark Evans

Mark Evans — Wed, 09 Jul 2008 10:41:40 +0000

Kimberly,

I was really stoked about getting one but the high cost of running an iPhone makes it a non-starter. I’m probably going to get a iPod Touch soon.

By: Kimberly

Kimberly — Wed, 09 Jul 2008 02:29:21 +0000

I’m wondering… Mark, will you buy an iPhone?

By: Apple angry at Rogers iPhone 3G plan : JoostTeam

Apple angry at Rogers iPhone 3G plan : JoostTeam — Wed, 09 Jul 2008 01:04:23 +0000

[...] Is the iPhone a PR Fiasco for Rogers? [...]

By: George

George — Tue, 08 Jul 2008 21:20:28 +0000

Here is an email I sent to Rogers Executives

This is an example of what happens when innovative companies listen to their customers.

When Apple first released the iPhone, they stated that they would not allow any third party developed applications on the iPhone. After an outcry from customers, they changed their minds and came up with the SDK and AppStore.

Subsequently, Kleiner Perkins created the $100Million iFund to put money into applications developed for the iPhone. This turned into a win-win situation for everyone. Customers get more applications for the iPhone platform in a secure and easy way, carriers get to offer a platform with much more functionality at no cost to them, the vendor Apple gets a huge boost in revenue with limited overhead and a significant differentiator in the market, and a thriving developer community for the iPhone platform is created.

Will Rogers choose the innovative path to deal with customer dissatisfaction, or will they continue to issue press releases stating in essence that customers don’t know what they are talking about? Highly doubtful.

Here are some projected numbers

http://fortuneapple20.files.wordpress.com/2008/06/picture-12.png

Update: Munster took a closer look at the App Store on Wednesday. Based on the health of the iPhone developer community (evidenced by the sell-out crowd of 5,200 at 2008 WWDC and his own informal survey of 20 programmers there) he reiterates his contention that the App Store could make a “material contribution” to Apple’s upside.
“Based on our scenario analysis, we believe the App Store could be a $1billion+ market (aggressive case), and add 1%-3% to operating income in CY09.”
He lays out his three scenarios (conservative, neutral, aggressive) in the following chart:

Part of Munster’s enthusiasm for the App Store stems from the applications demoed at WWDC. “Mobile users haven’t seen apps like this before,” he writes. Sacconaghi thinks the assumption that users will buy two apps each is “generous.” Munster thinks it’s conservative, given that 70% of the apps he discussed with developers are unique to the iPhone, and will not be available on other platforms.
http://apple20.blogs.fortune.cnn.com/2008/06/10/is-the-app-store-a-cash-cow-for-apple/