Rogers is taking a public relations pounding over the high-cost data plans (three-year contract, no unlimited data) for the 3G iPhone that hits the street on Friday. As well, Apple is apparently pissed at Rogers. (Update: Fortune wonders if the Apple-Rogers tiff is too good to be true.)
Here’s a way for Rogers to get out of its iPhone PR pickle: unveil a $130/month plan with unlimited data and, say, 1,000 voice day-time (non-weekend) minutes:
Play the mea culpa card: “Canadians, we goofed by not realizing how much you wanted to use the iPhone to access the Web. Our bad. Here’s how we’re going to make it up to you”…or something like that.
Likelihood of actually happening: sadly, slim to none.
Another option: Maybe Rogers should do what O2 is doing in the U.K. with a pay-as-you-go/no contract plan.
Update: The National Post, which describes the iPhone/Rogers situation as an “imbroglio” (great word!), has a quote from Rogers spokesman Elizabeth Hamilton, who must be loving her job right now.
When asked about the rumors Apple is diverting iPhones to Europe instead of Canada, she said:
“Rogers does not comment on rumours or speculation” but added “I would confirm that Canada’s inventory of iPhone 3G has remained the same throughout our announcements, and it’s our goal to put a revolutionary iPhone 3G into the hands of every customer who wants one.”
Make of that what you will.