Comments on: Trying to Get the Genie Back in the Bottle http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/ Insight and Analysis from North of the Border Fri, 05 Dec 2008 10:42:24 +0000 http://wordpress.org/?v=2.6.1 By: Saatchi & Saatchi Promise JC Penny the Impossible « MyMediaMusings http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73903 Saatchi & Saatchi Promise JC Penny the Impossible « MyMediaMusings Thu, 26 Jun 2008 15:34:04 +0000 http://www.markevanstech.com/?p=3534#comment-73903 [...] Trying to Get the Genie Back in the Bottle [via Zemanta] [...] [...] Trying to Get the Genie Back in the Bottle [via Zemanta] [...]

]]> By: Mark Evans http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73886 Mark Evans Thu, 26 Jun 2008 14:26:47 +0000 http://www.markevanstech.com/?p=3534#comment-73886 @ Larry. Yeah, I think Mike Masnick makes a great point. It's the "Methinks the lady doth protest too much" approach to marketing. :) @ Larry. Yeah, I think Mike Masnick makes a great point. It’s the “Methinks the lady doth protest too much” approach to marketing.

:)

]]> By: JcPenney Removes Racy Ad ‘Speed Dressing’ From Youtube « Social Media Meanderings http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73764 JcPenney Removes Racy Ad ‘Speed Dressing’ From Youtube « Social Media Meanderings Thu, 26 Jun 2008 06:33:33 +0000 http://www.markevanstech.com/?p=3534#comment-73764 [...] Trying to Get the Genie Back in the Bottle [...] [...] Trying to Get the Genie Back in the Bottle [...]

]]> By: Larry Borsato http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73666 Larry Borsato Wed, 25 Jun 2008 23:03:27 +0000 http://www.markevanstech.com/?p=3534#comment-73666 You might want to read Techdirt's take on this - http://techdirt.com/articles/20080624/1504301500.shtml. Perhaps this is all about generating more PR. You might want to read Techdirt’s take on this - http://techdirt.com/articles/20080624/1504301500.shtml. Perhaps this is all about generating more PR.

]]> By: dean collins http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73555 dean collins Wed, 25 Jun 2008 14:34:22 +0000 http://www.markevanstech.com/?p=3534#comment-73555 I think the commercial is fantastic. It's a shame they made it for such a staid company like JC Penny. If a client wants to 'sue' their vendor then the client needs to take responsibility for vendor selection as JC Penny obviously made the wrong choice in partners. Pesonally I think the reason why JC Penny is finding fault with this advertisement is exactly whats wrong with the JC Penny brand - old foggeys who dont have a clue. Listen to your marketing consultants....this is exactly what the brand needs. Cheers, Dean Collins www.Cognation.net I think the commercial is fantastic.

It’s a shame they made it for such a staid company like JC Penny.

If a client wants to ’sue’ their vendor then the client needs to take responsibility for vendor selection as JC Penny obviously made the wrong choice in partners.

Pesonally I think the reason why JC Penny is finding fault with this advertisement is exactly whats wrong with the JC Penny brand - old foggeys who dont have a clue.

Listen to your marketing consultants….this is exactly what the brand needs.

Cheers,
Dean Collins
http://www.Cognation.net

]]> By: Mark Evans http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73506 Mark Evans Wed, 25 Jun 2008 10:43:16 +0000 http://www.markevanstech.com/?p=3534#comment-73506 Well, they're real but apparently produced and released without permission by a firm that works for Saatchi. So, they're really unauthorized. The "fake" part is that they people think they're real...if that makes sense. :) Mark Well, they’re real but apparently produced and released without permission by a firm that works for Saatchi. So, they’re really unauthorized. The “fake” part is that they people think they’re real…if that makes sense.

:)

Mark

]]> By: Chris Clarke http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73366 Chris Clarke Tue, 24 Jun 2008 23:44:57 +0000 http://www.markevanstech.com/?p=3534#comment-73366 Mark, what do you mean "fake" ad? Was it created by Saatchi? If so, was it not meant to be made public? Or was it not created by Saatchi but intended to look like a real J.C. Penney ad? Mark, what do you mean “fake” ad? Was it created by Saatchi? If so, was it not meant to be made public? Or was it not created by Saatchi but intended to look like a real J.C. Penney ad?

]]> By: Michael O'Connor Clarke http://www.markevanstech.com/2008/06/24/trying-to-get-the-genie-back-in-the-bottle/#comment-73350 Michael O'Connor Clarke Tue, 24 Jun 2008 21:20:54 +0000 http://www.markevanstech.com/?p=3534#comment-73350 It's almost too obvious a point to make (almost, but not quite - at least not for yours truly, Captain Obvious himself) - but just imagine how much cooler their staid, dusty old brand would seem in the eyes of affluent teenagers throughout the US if they embraced this instead of trying to slap it down. Brand credibility fail! It’s almost too obvious a point to make (almost, but not quite - at least not for yours truly, Captain Obvious himself) - but just imagine how much cooler their staid, dusty old brand would seem in the eyes of affluent teenagers throughout the US if they embraced this instead of trying to slap it down.

Brand credibility fail!

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