Trying to Get the Genie Back in the Bottle

J.C. Penney is learning the hard way that once something is released on the Web, it’s nearly impossible to get it back.

A fake ad features two teenagers (a boy and a girl) timing themselves on how quickly they can get dressed. The subtle message is they are preparing themselves to do “the nasty” in the basement of the girl’s house while her mother reads upstairs.

J.C. Penney is a PR lather because the ad is based on its tag line “Every Day Matters”. As a result, it wants its ad agency, Saatchi & Saatchi, to “remove it from the Web”.

Ha!

Given how quickly content can be distributed, reformatted, etc., getting a video pulled from the Web is like trying to put the genie back in the bottle.

You can understand why J.C. Penney wants to avoid a PR nightmare but the more it screams and shouts at Saatchi to eliminate all signs of the ad, the more attention the ad will get, which is what J.C. Penney is trying to apparently avoid.

Gawker is suggesting J.C. Penney might launched a lawsuit against the ad’s creators, which would likely generate even more PR.

For those of you who want to see the ad:

Technorati Tags:

This entry was posted in Advertising/Marketing, Main Page. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
  • Subscribe RSSFollow me on TwitterSubscribe on FeedBurner
  • TwitterCounter for @markevans

  • How it works  |  Vision & Calls  |  Cost

    What's on

    Have you seen what you can get with BT's digital tv?

    © All Rights Reserved
    BT Vision and Calls

    Did you know that BT offers great deals in cheap mobile calls and cheap international phone calls? If you have a phone line with BT, come and see how we can reduce your bill of your home phone.


    Get one of our broadband telephone packages to get even more entertainment at a great value.

    How it works

    With BT Vision now you can enjoy Freeview digital tv channels, radio channels and a great range of on demand entertainment.

    Cost

    Get a deal at a great value with our digital tv packages. Visit our website to find out more.

    What you need

    BT Phone line

    BT Total Broadband

    A TV and aerial

    Freeview coverage

    Speed test  |  Availability  |  Support

    BT Total Broadband

    Want fast, broadband wireless internet? Get BT Total Broadband.

    Speed test

    If you are unsure of how fast your line is, have a broadband speed test. You just have to enter your telephone number or postcode below. You will need a minimum of 2MB speed to be able to get BT Vision.

    Enter phone number
    or postcode
    Availability

    Want to see check broadband availability in your local area? Enter your postcode in our broadband postcode checker below and find out what is available to you.

    Enter postcode
    Support

    BT offers great support with broadband services. Do you need broadband help? Contact us and we will be more than happy to help you.

  • Wikio - Top Blogs - Technology