Not sure why this is big news but Time-Warner is testing the concept of metered bandwidth usage with broadband customers in Beaumont, Tex.

Come on, we’re talking about a cable company looking at yet another way to squeeze even more profits out of a lucrative business where there’s little or no competition, and price increases are usually met with a shrug rather than a backlash.

Face it, broadband access has become a must-have utility for many people. You need it, you’ll pay for it – and don’t try to convince me people could downgrade their services to dial-up. In many ways, broadband has become like gasoline; people will pay whatever it takes to get to where they need to go.

As a result, the cablecos and telecom carriers know they have us by the short and curlys. That means they can experiment with new concepts such as metered usage, bandwidth shaping and throttling with little fear of a backlash. If metered usage is seen as a way to boost sales and profits, it’s going to happen.

Given the cablecos and carriers can do pretty much they want given the, um, competitive landscape, nothing should come as a surprise. This is just the beginning of the New Web – a place that will be a far cry from the Wild West that has made the Web so much fun, interesting and innovative.

I can understand Michael Arrington getting all hot under the collar by calling Time-Warner’s move “Going Medieval”, and accusing the cable companies of “standing in the way of economic growth and innovation”. But come on, Mike, you’re a big boy so none of these moves should come as a surprise.

Unless governments change course and decide to intervene, which seems like a huge long-shot, broadband is what it is, so get used to it.

More: Silicon Valley Insider suggests Timer-Warner’s experiment will fail due to competition from carriers. Come on, there’s is no “competition” given the cablecos and carriers want to damage the Golden (Broadband) Goose.

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