How Badly do Canadians Want an iPhone?

Now that the dust has settled on Rogers’ voice/data packages for the 3G iPhone, the question is how badly do Canadians really want the iPhone, and how many of them are willing to pay for the privilege?

Casting aside the entry-level $60 plan as a non-starter (150 voice minutes during the day is a joke), the iPhone will cost you at least $100 after taking into account network access charges, caller-ID, 911, 411 and taxes. If you want to use the iPhone as a Web browser to take advantage of 3G, you’re probably looking at $150 to $200/month.

That’s the bottom line.

It’s not perfect but if you’re into the iPhone and being among the first on your block to have something shiny and new, that’s what it is going to cost.

So, how badly do you want one?

For those of you pissed at Rogers for not being as user-friendly as they could be, check out RuinediPhone.com. At last count, 25,422 people had signed a petition saying “No” to Rogers. Meanwhile, the Globe & Mail has a story (July 2) about how AT&T concedes that although it’s getting some complaints about its iPhone packages, the reality is the iPhone is red-hot so consumers will climb on the bandwagon.

Update: AT&T has unveiled its pricing for the new iPhone. TechCrunch is unimpressed because the $199/$299 price-tags for the 8GB/16/GB models is only available to new subscribers. The voice/data plans ranges from $69.99 to $129.99, including unlimited data.

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The Digerati’s Love Affair With Friendfeed

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First, I’m not a regular Friendfeed user.

In theory, I get the idea of having everything (RSS feeds, Twitter, blog posts, comments, etc.) aggregated in one, convenient place – something described as social media aggregation. It makes sense as the digital world becomes busier and more scattered.

In practice, Friendfeed is just too busy and loud. There’s so much stuff being collected and presented that it’s somewhat overwhelming. As a result, I may check Friendfeed out every couple of days to see what’s happening.

Perhaps I’m not getting it but Friendfeed strikes me yet another place to check out along with e-mail, Techmeme, GMail and Twitter. Perhaps my lack of enthusiasm for Friendfeed has to do with my goal to reduce the amount of digital noise – an approach that regularly sees me turn Twitter off until at least noon to reduce the number of distractions.

Nevertheless, Friendfeed has a growing number of disciples (Louis Gray, Robert Scoble, Steve Rubel, etc.) who swear by it. Mike Arrington even claims Friendfeed is luring Twitter users tired of the never-ending technical woes.

The big question is whether Friendfeed is the next Facebook or if it’s just the new, shiny toy for the digerati? Although Friendfeed had 45% more users last month in the U.S. compared to April, it’s still pretty small in the scheme of things.

Perhaps Friendfeed is a solid, niche service as opposed to something with mainstream potential. The chart below suggests Friendfeed is enjoying nice growth but nothing terribly spectacular.

Perhaps as Friendfeed adds more services, it will resonate with a wider audience but, for now, my sense is Friendfeed is the new cat’s meow for the always-on, always-connected digerati, which has a solid track record of happily moving from one cool service to another amid the continuous search the next new thing.

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The Week That Was

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After a short absence, my weekly review of the week that was is back. Here’s some of the news, views and other stuff that caught my attention:

- Are Twitter users finally ready to abandon ship?

Michael Arrington suggests Twitter users – tired of Twitter’s technical woes – are moving their conversations to Friendfeed, which has become this year’s Facebook for the where’s-the-next-cool-service digerati.

Truth be told, Arrington is wrong in suggesting the Twitterati will abandon ship.

While there are alternatives (Pownce, etc.) available, Twitter users love Twitter so they’re more than willing to live with the service’s ups and downs, and there’s little that Twitter users are pining to go somewhere else. It’s not the perfect relationship but Twitter has more than enough to keep people happy most of the time so they stick around.

And the thing about Friendfeed is while the digerati love it, it’s a multi-faceted service that’s not for everyone – whereas Twitter is uni-dimensional, easy to use, and a quick fix for bursts of communication.

- A core part of Twitter’s appeal is the ecosystem being built around it. Twitter users may be interested in Twellow, which let you search for fellow Twitter users by name or by category. Given Twitter just raised $15-million in venture capital, perhaps it should think about buying Twellow and Summize.

- Rogers unveils its data plans for the iPhone. The initial reaction is less than enthusiastic given the plans involve a three-year contract and there’s no unlimited, all-you-can-eat data packages. A poll on my blog suggests many people are going to stay away from buying an iPhone, which is a shame given its such a great device. Personally, I’m keen on the iPod Touch.

If you do some back of the napkin math, the cost of a $75/month iPhone plan will cost about $3,500 over the three-year contract. Despite Rogers’ unattractive packages, there will no doubt be lots of people who buy an iPhone. There’s the cool factor and the reality that, for some people, $150 is a small price to play to use cutting-edge technology. Still, they will pay for the privilege.

- In a move that came as somewhat of a surprise, Google hired a Bell Canada executive, Patrick Pichette, as its new CFO. It’s an interesting move given Pichette had a relatively low profile within the Canadian telecom scene, and there are differences between U.S. and Canadian accounting rules. For the curious out there, Google filed a Form 8-K that provided details about Pichette’s compensation, which includes a sweet $500,000 signing bonus.

- With the Canadian government and the CRTC unwilling to address the growing issue of Net Neutrality, a grassroots movement has emerged – SavetheNet.ca. A meeting in Toronto earlier this week was well-attended. To support the cause, you can make a donation.

- For a long time, I’ve been a keen user of Instapaper, which lets you archive interesting stories to read later. Now, there’s a new player, LaterLoop, which does pretty much the same thing as Instapaper but with a great wrinkle: you can download stories in a .zip file to read later when you’re off-line.

- Finally, did you ever wish there was an Evite just for guys? Well, you’re prayers have been answered. Manvite is the place for guys to arrange social events. Its drop-down list of events include cougar hunting, drink beer, watch sports, golf, play Madden and poker.

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Rogers Unveils iPhone Pricing

With the iPhone finally making its official appearance in Canada in two weeks, Rogers has unveiled its underwhelming pricing packages – see the chart below.

While Rogers proclaims its iPhone voice/data packages start at a reasonably-sounding $60, its entry-level plan makes no sense given you only get 150 voice minutes/month during the day.

This means you have to step up for a $75, $100 or $115/month plan to make sure you have enough voice and data minutes to avoid hefty overage charges. You also have to sign up for a three-year plan AND you have to pay an additional $15 if you want caller-ID.

When you add in network fees, 911, taxes, etc., you’re probably looking at at least $100/month to use an iPhone, and close to $150 if you get the biggest package.

Of course, the lack of pricing sizzle is not surprising given Rogers’ adoration of ARPU and its drive to get more high-margin data revenue.

And frankly speaking, Rogers’ iPhone plans aren’t a surprise because Canada’s wireless market has never been about bang-for-the-buck packages. It may – and I stress “may” – change when new competitors emerge on the scene in the wake of the ongoing spectrum auction (which, by the way, has turned into a financial bonanza for the Canadian government.)

The early feedback from the wireless-only people in our office and the comments flowing in is that the Rogers plans are terrible, and the lack of an unlimited, all-you-can-eat data plan a la AT&T in the U.S. is a “joke”. As well, 80% of people who toll a poll (see below) wouldn’t buy an iPhone.

If this reaction is typical then it’s entirely possible the iPhone could initially be a dud in Canada until pricing becomes more attractive. It could also mean the 100,000 “grey market” iPhone users in Canada could continue to expand.

If you look at the chart below, Rogers lays out the different data scenarios in terms of how many e-mail messages you can receive, for example, with each package. One thing glaringly missing is how many online videos you could watch for each data plan. What Rogers doesn’t want to admit is you could easily burn through 2GB of data (Rogers’ biggest plan) if you watched a modest number YouTube videos a month.

One other thought: why would Rogers not offer an unlimited data plan if one of the major selling points of the new iPhone is it works on a 3G network, which is fast enough to make using the wireless Web easier and more attractive? It could be Rogers is jammed because it would have to offer unlimited plans to all of its Blackberry users.

For more coverage, check out Engadget and Crave.

So, let’s do an iPhone poll.

Picture 1-91

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.mark, anyone?

As much as the ongoing Yahoo-Microsoft soap opera and Microsoft’s apparent acquisition of Powerset are dominating the headlines, a particularly fascinating development is ICANN’s decision to radically liberalize the “top-level” domain structure.

Since the Web emerged as a mainstream vehicle, there’s been a lot of back and forth about who controls the domain landscape, and which domain would rule the roost. While .com became the must-have domain, demand for alternatives has been more than evident given the interest alternative domains such as in .tv and it – the domestic domains of Tuvulu and Italy respectively.

Now, there will be no lack of domains. There could be generic domains such as .football or .work or .fun; corporate domains such as .microsoft or .google; regional domains such as .asia or .sudamerica; or even vanity domains – .techcrunch or .arrington, anyone?

Who knows, maybe there will be a .mark domain. Then, I could register www.mark.mark.
:)

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Sorry, the Mouse is Not Dead

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A few weeks ago, my mouse died so I purchased a new, wireless one made by Logitech.

In browsing through the different models, which range from $10 to $100, it struck me that the mouse is the under-appreciated workhorse of the personal computing industry. It’s an essential piece of equipment that gets little or no glory.

I’ve been meaning to write an Ode to the Mouse post but just didn’t get the time until reading this link-baiting post this morning by Mike Eigan who proclaims that “The Mouse is Dead”.

With all due respect, you’re wrong Mike. Despite all the hype about touch-screen and brain-reading devices, the mouse is very much alive in well – a view that Geek News Central also advocates.

This explains why more than 500 million of them are sold every year by companies such as Logitech, which had sales of $622-million of “pointing devices” (aka mice) in 2007. For what it’s worth, Logitech has a plant in China capable of churning of 200 million mice a year.

Eiger’s suggestion is just another example of why the mouse is the Rodney Dangerfield of computing because it gets no respect.

Most people use a mouse all day long yet it’s not seen as a sexy or glamorous product. In fact, it’s one of the most important pieces of computing technology, and something that people should spend more rather than less money on.

Erik Charlton, Logitech director of product marketing for performance and gaming mice, the mouse continues to evolve as computer users look for high-quality products at a time when it is playing a bigger role in how digital content is consumed.

Among Logitech’s more innovative products is the MX-Air, which can be used as a traditional mouse but also works by making gestures in the air – sort of like the Wii.

Charlton bullishly describes the MX-Air as a “paradigm change”. I’m not sure about that but it is a major step forward for anyone tired of being stuck to the mouse pad.

A particularly interesting comment made by Charlton is that a good mouse melts into the background if it’s comfortable and reliable. This might explain why the mouse is unloved even if it’s well-used.

Check out the history of the mouse and its inventor, Douglas Engelbart, who developed the mouse in 1967. Despite his creation, the mouse didn’t really catch on for another decade when Apple started to use them.

Update: Another analyst hyping the demise of the mouse is Gartner’s Steve Prentice. Why are so many people excited about killing the poor mouse?

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