At a time when Twitter – and its 140-character messages – is becoming all the rage (at least within the high-tech community, according to Kara Swisher), posts by some of the leading bloggers (TechCrunch, ReadWriteWeb, Silicon Valley Insider, et al appear to be getting a lot longer. RWW, for example, now has a “Continue reading” link at the bottom of every post rather than providing the entire text.
It’s a competitive landscape so perhaps the focus on length is being driven by the need to provide more details and analysis. This, of course, assumes that people have the time to read longer stories at a time when more people are spending an increasing amount of time trying to keep up with e-mail, Facebook, Twitter, Friendfeed, etc.
There’s clearly a delicate balancing going on as longer posts become a competitive tool because quantity/volume still seems to matter. As much as being comprehensive is important, being first and being seen as offering extensive coverage is still seen as a strategic necessity.
If longer posts are going to become a blog staple, then blogs may have little choice but to evolve into online newspapers with “front pages” that feature five or six stories, as well as sections (e.g. Analysis, Startups, Venture Capital, etc.)