Twitter’s Success: It’s the Ecosystem

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After spending far too many hours last week looking at WordPress themes and plugins, it got me thinking that what makes WordPress such a great blogging platform is the ecosystem that has exploded around it.

There are 10s of thousands of places where you get information about how to use WordPress, and 10s of thousands of people happily created themes and plugins – many of them for free, although donations always welcome. So while WordPress (the platform) is terrific (Note: WP 2.5 needs some tweaks), WordPress is the leading platform because, in part, of the ecosystem that supports, nurtures, enhances and promotes it.

Although it’s early days, the same phenomena is starting to happen with Twitter. Although it’s difficult to pin down the actual number of Twitter users, there is no doubt Twitter is attracting a growing number of developers who are creating some really interesting and useful applications using the Twitter API. These applications make Twitter more interesting, and extend its usefulness beyond just writing and reading 140-character messages.

Here’s a few Twitter applications that have caught my attention recently:

- Summize: a search tool to discover people, keywords, conversations and trends. If you’re in public/media relations or a community position, Summize is a great way to quickly identify if anything is happening in your world.

- Twubble: a tool expand the number of people you follow. It works by searching through your followers, and selecting other people whom you may want to follow.

- Twistori: a “social experiment”, Twistori pulls messages from Twitter, and then publishes them anonymously using a river-of-news concept.

- Thwirl: a Twitter desktop client with the ability to operate multiple Twitter accounts, as well as Friendfeed.

- TwitterStats: a tool for all you stat junkies out there.

- TwitPic: A place where you can share your photos on Twitter.

Depending on how you want to use Twitter, it’s becoming increasing easy to tap the ecosystem to get whatever you want out of it – be it a way to find interesting content, tracking conversations and trends, or simply seeing what other people are writing about.

It’s the ecosystem that will propel Twitter from cool tool embraced most by techies into a mainstream medium. The more ways people can use Twitter, the more appealing it will become. It would be great if Twitter would create a centralized destination to find all the tools and services being created – sort of like WordPress.com

Perhaps the most important element is whether Twitter itself can thrive and survive so the ecosystem can grow along with it. With no business model (yet!), Twitter has to raise some more venture capital to give it more time to figure out a way to make money, or find someone (Facebook, Microsoft, Google?) willing to buy it some outrageous amount of money.

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Attention, Digital Peasants: the iPhone is Coming

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So, it’s been nearly a year since the iPhone was breathlessly unveiled. And in that time, it has become a smash hit…..but not in Canada.

Why? Because Canadians (aka digital peasants) can’t buy an iPhone in Canada because none of the carriers sell them.

But wait! There’s hope for us who live without. Rogers plans to introduce the iPhone to Canada….”later this year”.

Yes, we will be getting the iPhone but, in a cruel twist, our only GSM carrier won’t tell us when. Here’s a statement from wireless domo Ted Rogers.

“We’re thrilled to announce that we have a deal with Apple to bring the iPhone to Canada later this year. We can’t tell you any more about it right now, but stay tuned.”

How should we react? Excited that it’s coming? Disappointed we still have to wait an indeterminable amount of time? Pissed that we still don’t have the iPhone?

One more thing: as much as we all want to get excited about the iPhone, let’s see what kind of data packages that ARPU-happy Rogers offers.

This news must be big because it’s topping Techmeme and the coverage includes 9to5Mac, ZDNet and Engadget have all stories on it.

Update: AT&T is apparently going to sell the 3G version of the iPhone for $199 with a two-year plan. I wonder if Rogers is willing to match those kind of prices?

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Does Length Suddenly Matter?

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Here’s an observation that’s completely unscientific but, nevertheless, interesting.

At a time when Twitter – and its 140-character messages – is becoming all the rage (at least within the high-tech community, according to Kara Swisher), posts by some of the leading bloggers (TechCrunch, ReadWriteWeb, Silicon Valley Insider, et al appear to be getting a lot longer. RWW, for example, now has a “Continue reading” link at the bottom of every post rather than providing the entire text.

It’s a competitive landscape so perhaps the focus on length is being driven by the need to provide more details and analysis. This, of course, assumes that people have the time to read longer stories at a time when more people are spending an increasing amount of time trying to keep up with e-mail, Facebook, Twitter, Friendfeed, etc.

There’s clearly a delicate balancing going on as longer posts become a competitive tool because quantity/volume still seems to matter. As much as being comprehensive is important, being first and being seen as offering extensive coverage is still seen as a strategic necessity.

If longer posts are going to become a blog staple, then blogs may have little choice but to evolve into online newspapers with “front pages” that feature five or six stories, as well as sections (e.g. Analysis, Startups, Venture Capital, etc.)

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Akoha Raises $1.9M

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More encouraging news from the Canadian tech start-up scene with Akoha raising $1.9-million in angel financing. (TechCrunch love can be found here.)

Congrats to Austin Hill, Alex Eberts and the Akoha team. Akoha’s investors include:

Investors include some of Canada’s most prominent business and technology leaders, including:

• David Chamandy, co-founder, Lavalife;
• John Bromley, Benefic Group.;
• Jean-Sebastien Cournoyer, entrepreneur-in-residence, Vantage Point Venture Partners;
• Ron Dembo, founder, Zerofootprint.net and Algorithmics;
• Jake Eberts, film producer;
• Alan Gershenfeld, managing partner, E-Line Ventures, director at Games for Change;
• John Meeks, managing partner, TA Associates Private Equity, London;
• Reg Weiser, founder, Positron;
• Jonathan Wener, Chairman & Founder, Canderel Group;
• Robert Montgomery, founder, Achilles Media;
• Chris Emergui, founder and president, BAM Strategy;
• Montreal Start Up

Akoha’s financing comes on the heels of the launch of Tripharbor.com, an online cruise start-up headed up by my friend, Stuart MacDonald.

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Atta Go, Twitter!

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According to CNet, which is citing the infamous and notorious “source familiar with”, Twitter is close to raising $15-million to $20-million.

All I have to say is “Nice work, Twitter!”

It’s good to know that it’s still possible to raise gobs of venture capital on the basis of eyeballs/users as opposed to a business plan/revenue. It’s heartening that potential still counts as much as reality. And, gee willikers, it’s good to see the bubble that concerns so many people hasn’t burst yet.

Seriously, good for Twitter. You’ve got a service that’s being enthusiastically embraced by a growing number of people, and a thriving ecosystem more than happy to support it.

It’s difficult to turn around these days without seeing yet another Twitter-related service or, for that matter, someone else following your Twitter feed (even if many of them are pesky, evil spammers).

Twitter is a phenomena – much like Facebook was/is. We’re in the middle of a social networking revolution where the rules and, clearly, business plans are still being established. So what not strike when the iron is hot? Why not get what you can when you can if you’ve got investors willing to give you some dough-re-me?

Twitter may discover the business model that will convert users into revenue but it’s the belle of the ball right now so if someone wants to dance, let them!

More: Speaking of notorious, Sarah Lacy (aka Mark Zuckerberg’s Friend) is on the Twitter story. Mind you, she wonders why everyone is so excited and/or why a Twitter financing would be news. No argument here given Twitter’s lack of revenue and need for cash.

Update: TechCrunch reports that Twitter’s financing would give a value of $60-million to $150-million.

Bonus: Sexy chart of the Day:

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Hard to Believe But…

1. The White Pages was delivered to my house yesterday. Who uses the White Pages anymore other than as a door stop?

2. Someone send me an invitation to be their friend on Pownce. First one I’ve seen in months!

3. The NYT has jumped on the iPhone is going to knock off the Blackberry story, which has been BusinessWeek’s baby for months.

Until the number show otherwise, these stories remind me of the children’s story in which Chicken Little is worried the sky is falling. The premise is possible but there aren’t many signs, it’s happening. Nevertheless, it makes for a good story given RIM’s dominance and the iPhone’s sexiness. Here’s a typical quote you’ll find in all of these RIM-iPhone stories:

“The vultures are circling,” says Roger L. Kay, president of Endpoint Technologies Associates, a research firm in Wayland, Mass. “There is this sense that the R.I.M. franchise is under assault.”

Who’s to suggest there won’t be more than room for RIM and the iPhone, which is apparently coming to Canada in the next month or so? If smart phones are becoming all the rage, perhaps the market for people who want wireless devices that deliver e-mail, music, the Web, etc. will dramatically expand.

One more question: if RIM is vulnerable to competition, why hasn’t any of Nokia’s much-vaunted devices such as the N95 made major inroads in North America?

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