It’s Raining Apples!

A couple of days ago, my friend, Kevin Restivo, had a provocative post that politely chided Apple for “the dizzying number of product releases” that was giving him a bad case of “Apple Fatigue”.

Lo and behold, Apple unveils some new MacBook and MacBook models today that look pretty sweet – more powerful processors, more memory, larger hard drives and multi-touch trackpads. For anyone who bought a MacBook or MacBook Pro recently, it’s probably not a good feeling to know your machine is already an antique.

Apple’s frenetic product cycle is both a blessing and curse – as well as a necessary evil for Apple.

It’s amazing to see such an innovative company consistently release better versions of its products. For consumers, looking for the latest and greatest, Apple is delivering pretty much across the board.

The downside is all these new releases can be confusing. Just when you’re getting your head around whether to buy a MacBook Air, a new line-up of MacBooks are unveiled. So, if you’re in the market for a MacBook, what do you do. Sometimes, too much selection can be a bad thing, which is why I like eating at old-style diner where you’ve only got four choices on the menu. And if you do decide to buy a MacBook, do you buy one now or wait a couple of months until a “better” one is released?

For Apple, it needs to keep the pump prime to drive sales. To keep consumers excited, engaged and, most important, spending, Apple has to keep the pipeline of new products flowing. It also keeps competitors on their heels because if Apple isn’t stopping to catch its collective breath, it is difficult for rivals to play catch up.

Before I saw the latest Apple announcement, I posted on Twitter about what would make for the better choice: a MacBook or MacBook Pro. Now, I know it’s the new MacBook….or maybe the next new MacBook.

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