Comments on: Ad Boom for Podcasting http://www.markevanstech.com/2008/02/04/ad-boom-for-podcasting/ Insight and Analysis from North of the Border Wed, 03 Dec 2008 00:39:33 +0000 http://wordpress.org/?v=2.6.1 By: J.C. Hutchins http://www.markevanstech.com/2008/02/04/ad-boom-for-podcasting/#comment-43879 J.C. Hutchins Wed, 06 Feb 2008 16:46:49 +0000 http://www.markevanstech.com/2008/02/04/ad-boom-for-podcasting/#comment-43879 Excellent post, Mark. I've been an independent podcaster for the past two years (and a listener/watcher of the space since 2005). Advertising within podcasting is trending upward; most notably, with companies making deals with podcasting networks such as PodShow. I think your comments about the podcast audience being "mostly geeks" is accurate, to a point. Podcasters face several hurdles in acquiring uninitiated listers, one of the most frustrating being that many podcasting directories (such as iTunes) are horribly flawed. These services provide little direction or help for curious newcomers questing for content. For my podcast, I ask my audience to actively evangelize my work beyond the podcasting community, and have seen healthy growth in my listener base since 2006. This WOM buzz is the "secret sauce" for a podcast's success, and eventual mainstream acceptance. Thanks again for such a thought-provoking post! Excellent post, Mark. I’ve been an independent podcaster for the past two years (and a listener/watcher of the space since 2005). Advertising within podcasting is trending upward; most notably, with companies making deals with podcasting networks such as PodShow.

I think your comments about the podcast audience being “mostly geeks” is accurate, to a point. Podcasters face several hurdles in acquiring uninitiated listers, one of the most frustrating being that many podcasting directories (such as iTunes) are horribly flawed. These services provide little direction or help for curious newcomers questing for content.

For my podcast, I ask my audience to actively evangelize my work beyond the podcasting community, and have seen healthy growth in my listener base since 2006. This WOM buzz is the “secret sauce” for a podcast’s success, and eventual mainstream acceptance.

Thanks again for such a thought-provoking post!

]]> By: Jim Kukral http://www.markevanstech.com/2008/02/04/ad-boom-for-podcasting/#comment-43368 Jim Kukral Tue, 05 Feb 2008 04:54:51 +0000 http://www.markevanstech.com/2008/02/04/ad-boom-for-podcasting/#comment-43368 Mark, bring your show back and put it at www.geekcast.fm, a new thing we started for geeks. Mark, bring your show back and put it at http://www.geekcast.fm, a new thing we started for geeks.

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