You really have to wonder how Facebook screwed up so badly with Beacon.
It may be that Facebook is still a technology-driven company trying to become a business. Or it could be that Facebook is still trying to find its way strategically as the social networking market evolves so strategic stumbles will happen along the way.
The big question is whether it can find a business model that works for users and advertisers. Clearly, the first iteration of Beacon missed the mark. Facebook CEO Mark Zuckerberg has admitted mistakes were made, so we’ll see if the company has learned its lessons and can reload successfully.