Comments on: Markus Frind: Work a Little, Make a Lot http://www.markevanstech.com/2008/01/12/markus-frind-work-a-little-make-a-lot/ Insight and Analysis from North of the Border Sat, 20 Mar 2010 13:09:29 +0000 hourly 1 By: Ryan Coleman http://www.markevanstech.com/2008/01/12/markus-frind-work-a-little-make-a-lot/comment-page-1/#comment-37011 Ryan Coleman Sun, 13 Jan 2008 23:29:41 +0000 http://www.markevanstech.com/2008/01/12/marcus-frind-work-a-little-make-a-lot/#comment-37011 Free - has a huge part of it... a) if you're looking for love, why not cast a free net too... b) as Tom mentioned, he doesn't really care if people go elsewhere as well (see a.) c) I'm guessing a LOT of users use the ads as shortcuts back to their pay dating site of choice. I'd be interested to know how many UNIQUE click-throughs POF generates to other dating sites. (Added benefit is Dating is likely a hugely competitive keyword space - so CPC is probably $$$$) Free – has a huge part of it…

a) if you’re looking for love, why not cast a free net too…

b) as Tom mentioned, he doesn’t really care if people go elsewhere as well (see a.)

c) I’m guessing a LOT of users use the ads as shortcuts back to their pay dating site of choice. I’d be interested to know how many UNIQUE click-throughs POF generates to other dating sites.

(Added benefit is Dating is likely a hugely competitive keyword space – so CPC is probably $$$$)

]]> By: Mark Evans http://www.markevanstech.com/2008/01/12/markus-frind-work-a-little-make-a-lot/comment-page-1/#comment-36996 Mark Evans Sun, 13 Jan 2008 21:58:49 +0000 http://www.markevanstech.com/2008/01/12/marcus-frind-work-a-little-make-a-lot/#comment-36996 I had never actually thought of it from that perspective but it makes a lot of sense. Still, there has to be a reason that POF gets so much traffic given there are so many other slicker online dating services. Perhaps, free is also part of the secret advantage too. I had never actually thought of it from that perspective but it makes a lot of sense. Still, there has to be a reason that POF gets so much traffic given there are so many other slicker online dating services. Perhaps, free is also part of the secret advantage too.

]]> By: Thomas Purves http://www.markevanstech.com/2008/01/12/markus-frind-work-a-little-make-a-lot/comment-page-1/#comment-36995 Thomas Purves Sun, 13 Jan 2008 21:41:18 +0000 http://www.markevanstech.com/2008/01/12/marcus-frind-work-a-little-make-a-lot/#comment-36995 I am convinced that the terribleness of the site is it's biggest secret advantage. The interface is _just_ functional enough to attract an audience, but more than crappy enough (in an oh-so-we-didn't-know-better-looking) to continually drive a steady stream of click-thrus to the advertising partners - almost all of whom are slick, for-pay dating services (probably with great affiliate payouts per new refered customer). it's sad/funny how, sometimes, the worse the design, the better the business model. I am convinced that the terribleness of the site is it’s biggest secret advantage. The interface is _just_ functional enough to attract an audience, but more than crappy enough (in an oh-so-we-didn’t-know-better-looking) to continually drive a steady stream of click-thrus to the advertising partners – almost all of whom are slick, for-pay dating services (probably with great affiliate payouts per new refered customer).

it’s sad/funny how, sometimes, the worse the design, the better the business model.

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