As 2008 rolls around, I’ve been spending some of my holidays time tying up some loose ends.
One of them is cleaning out an inbox fueled/bogged down by multiple e-mail addresses and subscriptions to far too many newsletters. Although there are still a few still running wild, I’ve been on an aggressive newsletter unsubscribe campaign in an attempt to manage my in-box better. Anything that isn’t a must-read is abruptly turfed, and the more turfing I do, the better it feels.
It’s interesting to see the different unsubscribe options. The best and most efficient are ones where you click on a link at the bottom of an e-mail, which causes a Web page to open with a “You’re now unsubscribed” message. Now, that’s user-friendly!
Then, there are unsubscribes where a Web page pops up that requires you to enter your e-mail address, which isn’t alright. But the ones that I don’t like are those where you have to send them a message with “Unsubscribe” in the subject line. Why make it more difficult than it has to be given the person plans to leave anyway?
Anyway, back to the campaign!
Technorati Tags: Unsubscribe
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I’ve been doing the same, and the worst culprit is Chapters. They require you to log into your account and modify settings, which is just absurd.
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