As 2008 rolls around, I’ve been spending some of my holidays time tying up some loose ends.
One of them is cleaning out an inbox fueled/bogged down by multiple e-mail addresses and subscriptions to far too many newsletters. Although there are still a few still running wild, I’ve been on an aggressive newsletter unsubscribe campaign in an attempt to manage my in-box better. Anything that isn’t a must-read is abruptly turfed, and the more turfing I do, the better it feels.
It’s interesting to see the different unsubscribe options. The best and most efficient are ones where you click on a link at the bottom of an e-mail, which causes a Web page to open with a “You’re now unsubscribed” message. Now, that’s user-friendly!
Then, there are unsubscribes where a Web page pops up that requires you to enter your e-mail address, which isn’t alright. But the ones that I don’t like are those where you have to send them a message with “Unsubscribe” in the subject line. Why make it more difficult than it has to be given the person plans to leave anyway?
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The Joys of Unsubscribing
As 2008 rolls around, I’ve been spending some of my holidays time tying up some loose ends.
One of them is cleaning out an inbox fueled/bogged down by multiple e-mail addresses and subscriptions to far too many newsletters. Although there are still a few still running wild, I’ve been on an aggressive newsletter unsubscribe campaign in an attempt to manage my in-box better. Anything that isn’t a must-read is abruptly turfed, and the more turfing I do, the better it feels.
It’s interesting to see the different unsubscribe options. The best and most efficient are ones where you click on a link at the bottom of an e-mail, which causes a Web page to open with a “You’re now unsubscribed” message. Now, that’s user-friendly!
Then, there are unsubscribes where a Web page pops up that requires you to enter your e-mail address, which isn’t alright. But the ones that I don’t like are those where you have to send them a message with “Unsubscribe” in the subject line. Why make it more difficult than it has to be given the person plans to leave anyway?
Anyway, back to the campaign!
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