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It’s Time to Kill this “2.0″ Thang

I received a Google Alert yesterday (see below) that finally put the proverbial nail in the “2.0″ coffin for me.

Isn’t it about time that the use of 2.0 to describe something evolving, improving, moving forward, etc. stops being used? It’s, frankly, tiresome and a sign of laziness. Can’t figure out a way to describe that something’s different? Why not take the easy way out by slapping 2.0 at the end.

And don’t get me started about “3.0″

Picture 1-19

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  • http://www.wheretonext.ca Magnus

    Mark,

    Ok let’s call it, official time of death______?

  • Jon

    Mark,

    Yes, the term “Web 2.0″ is a little trendy, and has long-since seen it’s glory days. However, I think it’s being used as a practical term in these descriptions. They are describing using new technologies on the internet (known as “Web 2.0″) to advance their goal.

    I agree, slapping 2.0 to the end of a title name is tacky, however, using the term to refer to modern internet technology makes sense to me.