Google’s New Search Wrinkle

If you ever wonder why Google continues to dominate the search market, check out a new experiment it’s conducting that lets you adjust search results.

The idea, which has caught many people by surprised, is you can move up search results that you particularly like; and remove results you don’t like. So, if it’s a search term that you use on a regular basis, you can get a personalized result. It’s definitely different and intriguing, and I would argue, something that could cause more pain to rivals such as Yahoo, Microsoft, Powerset, etc.

This experiment illustrates one of Google’s biggest strategic strengths: the ability to try different things even if they don’t work or seem downright strange. The ability to dabble gets more difficult the larger you get but, so far, Google’s has managed to maintain its strategic mojo.

For more thoughts on Google’s stab at a new approach to search results, check out Googlified and TechCrunch.

Technorati Tags: Google, Search Engines