Big revelations (note: high level of facetiousness) from Read/WriteWeb: “There’s No Money In The Long Tail of the Blogosphere”.
Translation: If you have a blog with little traffic, you’ll be lucky if the AdSense Gods earn you enough for a few trips to Starbucks each month.
If you didn’t know this already, where have you been exactly? The online advertising market is a high-volume game. The more traffic you have, the more attractive you are to advertisers, the higher your chances of making money from advertising. And so it goes.
If, on the other hand, you have a site with little traffic (less than 100,000 pageviews a month), you’re probably dreaming about AdSense clicks. There are, of course, exceptions to the rule where a small, well-targeted site can attractive advertisers but these are exceptions to the rule.
A bigger concern for bloggers who depend on advertising, including Read/WriteWeb, is the rapid emergence of RSS as a content consumption tool. If people are getting content from RSS readers, they’re not visiting Web sites where all that pretty advertising is waiting to capture your attention. Not good news for revenue-seeking bloggers or advertisers. I riffed on this growing reality earlier this week.
More: Aidan Henry had a good post this week on the economics of online advertising. His math is eye-opening, and hammers home the point that being small online makes it hard to be big in business.