Google Continues to Fascinate

We’re all obsessed with Google and find ourselves using a growing number of Google services on a regular basis.

And we’re fascinated with Google because it’s a fascinating company. A couple of things popped today:

1. Google has decide to make a huge investment in exploring alternative energy sources such as solar, wind and geothermal. In 2008, it “expects to spend 10s of millions of dollars on research and development and related investments in renewable energy”. Given how much energy Google uses within its data centers, it’s a smart move, and a very good thing for the alternative energy industry. And it makes for great PR.

2. Nick Carr has an interesting article in strategy + business magazine in which he argues Google’s madly off in all directions strategy actually makes sense. It’s based on the idea that “everything that happens on the internet is complementary to the company’s core business. When looked at in this light, Google’s strategy is revealed to be at once simple and extraordinarily unusual – so unusual that it’s probably of limited use as a model for other companies.”

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