Ever wondered why Canada’s online advertising market is lagging behind the U.S.? eMarketer is puzzled as well, although there are signs of life.
“Canada’s online development has been a paradox, The country has one of the best broadband infrastructures in the world and higher household Internet penetration than the United States. The online population is engaged, tech-savvy and independent-minded. Canada is home to a cutting-edge computer games industry, assisted by substantial tax breaks. The size of the country and its pioneer heritage encourage efficiency and progressive thinking. Yet Canadian companies have generally been slow to advertise online.”
- Karin von Abrams, eMarketer senior analyst and author of the new report Canada Online Advertising.
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