Who Will Dig Digg?

Apparently,’s in play – I guess the rumor mill needs something new to chew on now that Facebook has been taken off the dance floor for the time being.

So who’s going to step up and buy Digg, which has raised $10-million in venture capital from Greylock Parnters and Omidyar Network (eBay founder, Pierre Omidyar’s investment vehicle)?

What about the New York Times? After blowing up its walled garden, and the re-launch of Blogrunner (content aggregator) last week, the NYT is clearly serious about the online advertising business – which is expected to double to $42-billion in the U.S. by 2011, according to eMarketer. Digg would be a nice addition to an online portfolio that already includes, which the NYT purchased in 2005 for $410-million.

Deep Jives Interests wonders what will happen to Digg if a Big Media company snaps it up. I wonder what Kevin Rose will do next with a boat-load of cash!

Update: Jay Meattie has an excellent post looking at Digg’s impressive traffic growth over the past year. Jay suggests Microsoft may be interested.

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