Comments on: The Slow Decline of CPM Advertising? http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Karen http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-27506 Karen Fri, 14 Dec 2007 21:41:07 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-27506 I think Pay Per Play sounds a little too limited. Great for certain sites, I suppose, but I'll leave a favorite community or site over audio ads. I'd sooner use a paid service than a free site in the habit of using my speakers. I think Pay Per Play sounds a little too limited. Great for certain sites, I suppose, but I’ll leave a favorite community or site over audio ads. I’d sooner use a paid service than a free site in the habit of using my speakers.

]]> By: Pay Per Play http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-25867 Pay Per Play Sun, 09 Dec 2007 19:53:55 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-25867 I think this will put cpa and adsense out of business. The newest form of advertising called <a href="http://www.audioppp.com/" rel="nofollow">Pay Per Play</a> that allows websites to earn revenue from every visitor to their site and they don't even have to click on any ads. The audio ads play automatically when visitors enter a page on the site that has the code. They are 5 second audio advertisements from major corporations that bid for their ad to be played. http://www.Audioppp.com is where you can sign up and all sites are accepted. The bidding starts in February 2008 and they are looking to get as many websites in their network as possible. This is destined to be as big as or bigger than Google's AdSense program. Time will tell. I think this will put cpa and adsense out of business. The newest form of advertising called Pay Per Play that allows websites to earn revenue from every visitor to their site and they don’t even have to click on any ads. The audio ads play automatically when visitors enter a page on the site that has the code. They are 5 second audio advertisements from major corporations that bid for their ad to be played. http://www.Audioppp.com is where you can sign up and all sites are accepted. The bidding starts in February 2008 and they are looking to get as many websites in their network as possible. This is destined to be as big as or bigger than Google’s AdSense program. Time will tell.

]]> By: Mark Evans - Google Stock to the Moon? Why Not? http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-7061 Mark Evans - Google Stock to the Moon? Why Not? Tue, 09 Oct 2007 11:52:34 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-7061 [...] Meanwhile, the online advertising market grew to nearly $10-billion in the first six months of the year in the U.S. - with Google accounting for about $3-billion. While concerns about inflation and interest rates may impact advertising overall, online advertising appears to have plenty of momentum as media buyers shift more of their budgets to the Web from traditional media. (Google is also benefiting as performance based advertising takes over from CPM ads.) [...] [...] Meanwhile, the online advertising market grew to nearly $10-billion in the first six months of the year in the U.S. – with Google accounting for about $3-billion. While concerns about inflation and interest rates may impact advertising overall, online advertising appears to have plenty of momentum as media buyers shift more of their budgets to the Web from traditional media. (Google is also benefiting as performance based advertising takes over from CPM ads.) [...]

]]> By: Magnus http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-7039 Magnus Sun, 07 Oct 2007 16:06:19 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-7039 They are going to have to make pre-rolls and post-rolls more interactive and interesting, right now the CTR is hit and miss unless the advertising very niched targeted to the video, which I am not seeing a lot of, epsecially in the age of FREE. They are going to have to make pre-rolls and post-rolls more interactive and interesting, right now the CTR is hit and miss unless the advertising very niched targeted to the video, which I am not seeing a lot of, epsecially in the age of FREE.

]]> By: Mark Evans http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-7036 Mark Evans Sun, 07 Oct 2007 11:30:15 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-7036 It will be interesting to see how new types of online advertising emerge. Video, for example, could offer some pretty interesting ways to advertise (pre-rolls, post-rolls). One thing I hope goes away is the concept of click-throughs on banner ads given they're so low, it hardly matters. It will be interesting to see how new types of online advertising emerge. Video, for example, could offer some pretty interesting ways to advertise (pre-rolls, post-rolls). One thing I hope goes away is the concept of click-throughs on banner ads given they’re so low, it hardly matters.

]]> By: Ryan http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-7033 Ryan Sat, 06 Oct 2007 18:23:20 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-7033 I would speculate that the percentage shift can be largely accounted for by increased spending on social networks. No one buys CPM deals on those sites because they simply don't perform. Niche sites still seem to be sold largely on a CPM basis. I can only really recall seeing 125x125 ads on blogs, so I don't know if that's a larger trend or simply part of the blog advertising trend. I would speculate that the percentage shift can be largely accounted for by increased spending on social networks. No one buys CPM deals on those sites because they simply don’t perform. Niche sites still seem to be sold largely on a CPM basis.

I can only really recall seeing 125×125 ads on blogs, so I don’t know if that’s a larger trend or simply part of the blog advertising trend.

]]> By: Leigh http://www.markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/comment-page-1/#comment-7031 Leigh Sat, 06 Oct 2007 14:21:23 +0000 http://markevanstech.com/2007/10/05/the-slow-decline-of-cpm-advertising/#comment-7031 Couple thoughts to ad to the mix: 1. Agencies sold their clients a bill of goods in early days that interactive media is "measurable"...while in some cases this may be truer than in traditional advertising, it's still by and large a crock (and that includes pay per click). The decline of CMP should come as no surprise as many of us in intereactive, never really believed in the banner ad to begin with. It's just that clients were so damn comfortable with it and in a medium that still feels experimental to many, they went to the place they understood. Things are changing and therefore it is not surprising that the numbers are changing along side it. However, as more people are online, clients will have to find other ways to have customers expeirence their brands beyond clicking through a google ad word.... 2. The way "online advertising" has been defined continues to be driven by organizations that are often run by traditional Agencies and/or publishers - this means that we continue to get standards that mimic traditional models and those that report numbers continue to measure the success of "online" by those same standards. Why wouldn't a corporate Website be considered advertising? But it's not and those budgets are not included in things like the IABs calculations. If i get around to it, I actually want to write a post about this but you know, it's the long weekend. so for now, gobble, gobble Couple thoughts to ad to the mix:

1. Agencies sold their clients a bill of goods in early days that interactive media is “measurable”…while in some cases this may be truer than in traditional advertising, it’s still by and large a crock (and that includes pay per click). The decline of CMP should come as no surprise as many of us in intereactive, never really believed in the banner ad to begin with. It’s just that clients were so damn comfortable with it and in a medium that still feels experimental to many, they went to the place they understood. Things are changing and therefore it is not surprising that the numbers are changing along side it. However, as more people are online, clients will have to find other ways to have customers expeirence their brands beyond clicking through a google ad word….

2. The way “online advertising” has been defined continues to be driven by organizations that are often run by traditional Agencies and/or publishers – this means that we continue to get standards that mimic traditional models and those that report numbers continue to measure the success of “online” by those same standards. Why wouldn’t a corporate Website be considered advertising? But it’s not and those budgets are not included in things like the IABs calculations.

If i get around to it, I actually want to write a post about this but you know, it’s the long weekend. so for now, gobble, gobble

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