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AdBlock Plus is Still Evil

Since writing a post last week suggesting that AdBlock Plus is an “evil predator”, I’ve received a lot of comments and read a lot of posts suggesting it’s the wrong approach. After all, we live in a world where people use their PVRs (aka Tivos) to happily skip through commercials so how bad can it be to use a Firefox plug-in to wipe out all that commercial “noise” on Web sites.

Well, I still think ad blockers are bad, bad, bad. Why? Because they castrate the commercial Web while hurting publishers, service providers, advertisers and readers/users. Sure, a Web site without all those annoying ads seems like a great concept but then you have to remember all these Web sites have people working for them – and those people need to get paid somehow. And I don’t buy into the suggestion that these Web sites have to come up with innovative or creative business models other than advertising. Simply put, advertising is one of the business models.

Look at it another way, what would happen to the newspaper, magazine, radio and television businesses if you could use some kind of technology to have them become ad-free. Sure, they’d be probably be more user-friendly but they wouldn’t be economically viable. You can’t eat your cake and have it too.

One thing that particularly ironic about this AdBlock Plus controversy is that the plug-in is among Firefox’s “recommended add-ons”. Doesn’t Firefox make millions of dollars through a search agreement with Google, which makes money from advertising? What if Google AdSense business started to decline because its ads were being blocked? I would think that Firefox would likely make less revenue to support its development. Funny how advertising works, doesn’t it.

I would be remiss if I didn’t mention Nick Carr’s post today about AdBlock Plus. To his credit, Carr actually downloaded the plug-in. Lo and behold, he like it:

“Now, I’ve never seen Times Square immediately after a snowfall, but I have to say that experiencing the web without ads – or at least with a whole lot fewer ads – is awfully pleasant. Imagine that somebody has been yelling into your ear for so long that it’s come to seem normal. Now imagine that the person suddenly shuts up. That’s the effect of ad-blocking. It’s like going back to the feel of the web in the early 90s, before it was strip-malled.”

Carr, who has advertising on his blog, then goes into an interesting analysis looking at the ethical and utilitarian sides of ad blocking. At the end of the day, he decided to remove AdBlock Plus – not because he thinks it’s a bad concept but because “but only because I would find it hard to write about the online world if I was seeing a different Net than most people see”.

Update: Daily Kos made its take on AdBlock abundantly clear in a comment. If you use ad blocking software while viewing Daily Kos, you’re getting all the benefits of our site but we’re not getting any of the advertisement revenue associated with your visits. This site relies on ad revenue for daily operations: a decrease in the number of ads seen means a decrease in the funding available to run the site, to pay those that work on it, and to create improved site features”. Daily Kos suggests that if you do use ad-blocking software, it would great if you bought a site subscription.

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  • http://nomagichere.blogspot.com Marc Bernard

    After reading your recent post I decided to give AdBlock a try. I ended up uninstalling it, because it just didn’t seem to work properly, or made the overall visual effect of the pages I was visiting just look wrong somehow.

    That said, I think I’ve finely tuned my eyes to skip over web ads, and I can’t remember ever clicking an ad in a web page, except accidentally.

    Marc

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  • http://www.markevanstech.com Mark Evans

    Marc:
    I think online advertising is really no different ads that appear in newspapers, magazines and billboards. You not be focused on them but in some way, they do probably register or resonate – perhaps at a subconscious level.

  • George

    I’ve been using Adblock Plus (and similar predecessors) for years now. I know that I won’t buy stuff that’s advertised on banner ads, so to me they’re nothing but a distraction that I won’t look at anyway. Might as well just block them, save the bandwidth, and have web pages load much faster.

    “Evil” or not, ad-blocking software has been around in various forms long before “Adblock Plus” came along, and it’s definitely here to stay. There are plenty of people out there that aren’t using ad blocking software, and last I checked, the web isn’t vanishing because there isn’t enough ad revenue to go around.

  • http://www.wheretonext.ca Magnus

    I sell online advertising for a living and I have to say that I do find this evil to a degree. I know the web savvy all claim they don’t click ads and perhaps the majority don’t.

    I know people who still buy pop up ads, doesn’t every browser and virus software suite offer you pop up protection?? Guess what? they still get through.
    The advertising industry is very adaptable, for every action there is a reaction that is generally 10 steps ahead.

    Nothing in life is free!

  • http://www.webomatica.com/wordpress/ Webomatica

    The more I think about this, people are willing to buy content without ads. Books do not have ads printed on every other page. Movies that you see in the theater do not have ads interrupting the movie (there are ads before the film). CDs do not have audio ads inserted between each track. You pay for these media and the expectation is that it isn’t littered with ads interrupting your entertainment.

    Ad supported media equivalents do exist but I daresay they are not a necessity. Without broadcast television there’s still cable and DVDs. Without radio there are still CDs. Newspapers are fading fast.

    What advertisers should really be thinking about is how all the free options are innundated with advertising, but consider that the people who are really lucrative to advertise to – those with money who can afford to pay for the ad free options – are increasingly moving away from free mass media.

  • http://adblockplus.org/ Wladimir Palant

    I wrote about the relationship between Mozilla and Google a while ago: http://adblockplus.org/blog/mozilla-hurting-google-by-recommending-adblock-plus

    And no, I don’t see Google loosing money because of Adblock Plus, quite the opposite: http://adblockplus.org/blog/ads-dont-generate-money

    Sorry about the links but I wrote about this way too often already.

  • Asa Dotzler

    You said: “One thing that particularly ironic about this AdBlock Plus controversy is that the plug-in is among Firefox’s “recommended add-ons”. Doesn’t Firefox make millions of dollars through a search agreement with Google, which makes money from advertising? What if Google AdSense business started to decline because its ads were being blocked? I would think that Firefox would likely make less revenue to support its development. Funny how advertising works, doesn’t it.”

    Well, we see things differently. We’re not in this to make money. We make Firefox to promote choice and innovation and to serve as an advocate for users on an increasingly scary Web. If doing right by users meant that our entire current revenue stream went away, we’d have to find a new stream because we put users first and dollars second — really. Mozilla is a public benefit organization and our mission, unlike most publicly traded companies (and many private companies,) is not to make money, but to make a public good and the Web, accessible to all, is that public good.

    - A

  • Aaron S.

    There is no way you can relate ads found in the web similar to those of local mediums such as radio/tv/print. At least the ads found in local media is somewhat relevant to that listener/viewer/reader. AdSense can do a billion calculations to figure out the best words to go with my product but there is no way you can replicate the conditions that are found in your daily classifieds.

    If it can, does it really matter what AdBlock can and can not do? Matter of fact though if online advertising is as big (or getting there) as you say it is. Should it somehow hit this as a mere speed bump?

    Most importantly, the adblock plus plugin is part of mozilla firefox which is last time I checked it: open-source. You calling freedom evil?

  • http://www.markevanstech.com Mark Evans

    Asa: I think the point is Mozilla is indirectly using advertising as a source of revenue through its arrangement with Google. If this keeps Mozilla a vibrant and viable entity, that’s great. Still, I do find it ironic that AdBlock is among the “recommended” extensions. It’s like Mozilla wants to eat its cake and have it too.

  • bruce

    Mark,

    Thanks for pointing out Adblock Plus. When I read about it, I propmptly went out and installed it. It seems to work very well.

    The key question about programs such as this is not what impact they could have at business models based on web advertising, but what it says that people will (i) write such software and (ii) go to the trouble of downloading and installing it.

    If display ads weren’t so irritating (particularly those that jump all over the page and block the text), there wouldn’t be much demand for this type of extension.

    On the other hand, it appears to do nothing to Google’s text ads… so, maybe they don’t care what Mozilla promotes.

  • http://studentpr.com/blog Chris Clarke

    How many people will actually be savvy enough to use Adblock software? Depending on the website, very few or very, very many.

    Maybe it’s time for the internets to find a new revenue model.

  • George

    Bruce writes: “On the other hand, it appears to do nothing to Google’s text ads… so, maybe they don’t care what Mozilla promotes.”

    Actually, Adblock Plus works quite well at blocking Google’s text ads – you just have to update the filterset. I highly recommend using filterset.G (see https://addons.mozilla.org/en-US/firefox/addon/1136) for details on the filterset.G updater, which automatically keeps the filterset up-to-date.

  • Mat

    Seems to me that if ad-funded sites want to protect their revenue, they need an AdBlockBlock, plus an ad-free subscription option.

    In other words “You can look at my content, but you either have to accept the ads or pay to see it”. This seems fair and would let the market decide.

  • bruce

    George points out that Adblock Plus can filter out the Google text ads if I update the filter set. I’m sure that is true, but here’s the point that matters: I don’t care.

    Text ads running along the side of a web page don’t take up much bandwidth, aren’t distracting, don’t suddenly jump all over the page or make noise, and are, occasionally, useful when I’m searching for something I might want to buy.

    As a result, I’m perfectly content to leave the text ads, and certainly won’t go to the trouble of changing filters just to get rid of them.

    Once Google completes the Doubleclick, they may be more concerned about this, but I’ve manually blocked them for years… Adblock just makes it easier.

  • Doug

    Ads are fine as long as they aren’t intrusive (pop-ups, flash, blinking, # of ads, etc.). When the advertisers and ad hosting companies start policing themselves (putting tags identifying properties of their ads so that filtering software can allow “good” or white-listed ads), then they will show up in the sites I visit. Until then, most of them will get filtered out as “bad” ads by Adblock Plus, even if they are “good”.

    In short, companies that make their money by selling ads should quit blaming users for solving a problem that the ad companies created.

  • http://news.motorbiker.org/ Mike Werner

    I initially blocked adblock users, but that stopped a lot of readers that had adblock disabled for my site. Now, I use a script that checks to see if adsense is loaded. If it’s not, I remind the reader why they are able to visit my site, and if they don’t disabled the blocker or my site or for the very least, for adsense, they’re not welcome.

    Personally, I think it’s the best compromise. Most readers that block ads don’t click on them, but for the adsense ads, we get paid (a little) to just display them, so let us at the very least display adsense ads.

    As for popup/unders etc, yeah, I don’t think anyone likes those, and the ad industry should start thinking what they want to do with the net.

    If this continues, between bad ads, ad blockers, virus and spam, the net will start winding down…

  • FlounderJohnes

    Mark, I suppose you are next going to advocate for radios that prohibit listeners from changing stations when there is a commercial break?

  • http://www.markevanstech.com Mark Evans

    Flounder: Your argument is flawed given there’s no technology – yet – that lets people remove advertising from a radio station. Sure, they can change channels but the advertising on the channel they left is still there.

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  • http://www.peterblaise.com/ peterblaise

    From http://adblockplus.org/blog/ads-dont-generate-money “…what happens if people start to block ads? … everybody who hates ads and wouldn’t click them anyway … blocks ads … mak[ing] advertisers really happy … instead of wasting their bandwidth (and money) they now only serve ads to people who are interested in them … get better statistics and can see which ads people find more interesting – without having to estimate the number of people who wouldn’t click any ad… a second group who blocks ads … people who … block them because they get so annoyed … ads that … play sounds or … overlay site’s content … ads blocked by … filter lists are likely to be the most annoying ones … will cause annoying ads to generate less revenue … economic factor discouraging annoying ads …”

    From here ( http://markevanstech.com.nyud.net:8080/2007/09/11/adblock-plus-is-still-evil/ ) “…Text ads running along the side of a web page don’t take up much bandwidth, aren’t distracting, don’t suddenly jump all over the page or make noise, and are, occasionally, useful when I’m searching for something I might want to buy … I’m perfectly content to leave the text ads…”

    Tah-dah! AdBlock Plus directly makes the web enjoyable for AdBlock Plus users, and indirectly makes the web enjoyable for others. Win win.

    I’ll filter and block any dang thing I want to on it’s way to being written to my hard drive cache, thank you. If your content is so valuable, why are you giving it away? After you give it away, why are you whining about not being paid?

    I see ads as I see sales calls interrupting in my evening – a byproduct of purchasing phone service. Do YOU listen patiently to sales phone calls at dinner time? I imagine not. I’m not interested in “Please wait to read my web page while this advertisement loads on your hard drive … and while we load these cookies … and while we send your IP data … and while we coordinate your browsing history … please wait … the web page you are seeking is coming soon … really soon … in moments, really … this advertisement is almost completely finished loading … hey, while we’re here, we see that you’re out of hard drive space – wanna upgrade your computer?” No thanks. I do not give you permission to clog my hard drive data storage space, nor my network connection bandwidth, with anything I don’t want!

    “…If this continues, between bad ads, ad blockers, virus and spam, the net will start winding down…” Yeah, right. Maybe YOU’LL start winding down.

    I can read an entire book or magazine or even a newspaper before purchase (or not). So, how are you gonna convince me that your content is valuable if you won’t show it to me?

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  • EbilPhish

    • Firstly the people who block ads don’t click on them anyway, for instance if I want something I generally do quite a bit of searching around to find it cheaper elsewhere or an alternative. I also tune out advertisements and just find them an annoyance, the only ones that grab my attention are the ones that get in the way and just anoy me more. But mostly I’m just not brain washable enough to buy something I probably didn’t want before and can probably find a better product/retailer for even if I did want it.

    • Secondly attempting to stop adblock will only make it worse, rather than just adblock because of the antiadblock code I also installed noscript, this is probably much worse for you since not only am I blocking the ads on your site I am also blocking all the stealth scripts that are harvesting my browsing habits without my permission and probably selling them onto market research companies, also the stuff that keeps track of your websites visits. without the scripts your site is perfectly navigational and it bypasses your anti-ablock code.

    • The next step for you would be an attempt to make the scriptcode a necessary part of the sites viewing experience, for instance encrypting all the text then using javascript to decode it, the script would also include the anti-adblock code, but then I can use Firebug to modify your script itself to decode it but bypass the blockcode. At this point I would probably be annoyed enough to upload the changes to userscripts.org so anyone can bypass them.

    • A much better idea would be to put a small floating image asking people to kindly turn off their adblock for your website and explaining that the ads are minor and out of the way, most will probably ignore it but then most people will ignore your ads anyway. Also change your revenue system, rate a book and then link to amazon.com entry with your affiliate id etc… Although I’m sure in future there will be heaps of bloggers giving inflated reviews in order to sell crap (well there are probably already is heaps).

    • After i bypassed the ablock software I did check the site without adblock (I use filterset.G and it killed them automatically), the ads on your site are minor and out of the way so I personal wouldn’t object to seeing them and wouldn’t have bothered to block them myself, but I also no that I’m never going to click on them so there would be no point in me displaying them (unless you get payed perview rather than click/sale which I’m sure is not the case). In my case displaying them would only be costing the advertisers bandwidth (although not much).

    • By blocking the adblockers, it makes them less likely to recommend your site to other people, If I was talking to someone about something, googled about it and found your site, I would be included to just cut and paste your site to them rather than try and explain to someone why the link I sent is a message about ablock and not whatever I was talking about. Granted this might be a copyright violation but this is the internet and if I really though you would be going to the effort to try and sue me I would post through Tor

    • Lastly by posting anti-adblock you are just alienating your audience, maybe 1 or 2 will go, “oh I never though of it that way” but %99 will just immediately hate you. This happed when someone else did it and it ended up on Digg “Why firefox is banned”, this did result in a lot of views on that guys site but they where all views of the anti-adblock message followed by thousands of posts that where obviously not favor of the site.

    • In the end its not too different to the RIAA, they have legal and ethical rights to money from artists, even if its overpriced or crap or in a CD format when everyone wants MP3s its still the consumers choice not to buy or to buy and put up with it, but the fact of matter is everyone will just pirate the music and probally with justifications such as I wasn’t going to buy it anyway, or the RIAA are scum, the old business model is busted. In the RIAAs case they can just sue people and probably get more money that way than from legal sales, if it goes well for them lawsuits will be their business model and primary revenue stream, they already have a website where you can pay your infringement with credit card and bypass the pesky system of justice.

  • Jim

    I don’t think you understand the way the internet works. When dealing with information exchange, there is no ‘right’ to have ads viewed. Companies have managed to port their old media advertising schemes over to the net with some reliability, but there is no reason that they should be able to dictate what a user chooses to see.

    If you want totally captive advertising, go buy some TV ads. Otherwise, please leave the internet alone- you’ve inspired plenty of morons to install JS that redirects me to your page when I visit their site with AdBlock installed.

    Which is funny, all they’ve accomplished is to lose a potential reader. I guess they’ve also brought your neurotic ramblings to my attention.

  • Mestemia

    Adblock is evil?
    What nonsense is this?
    I love adblock, now not only do web pages load much faster, but the screen is not filled with all manner of advertisements wanting me to buy junk I do not want nor have any interest in.

  • http://forums.illusionarys.com astanix

    I don’t have a problem with ads on the internet in general. It’s the talking ads, moving ads, brightly colored flashing banners, etc that I have issues with. There’s no need for flash based advertising, or intrusive advertising.
    Therefore, I block all advertising.

  • uhh

    I swear, the dumbest people on the internet seem to be adblock users who can’t figure out why adblock is evil. Of course it’s evil. The only reason 99.999% of big/good websites exist is because the people who devote their lives to creating the content are able to get ad revenue in exchange. If ad revenue disappeared, so would 99.999% of good websites. Newspapers would no longer share their content. Bloggers who copy from newspapers wouldn’t have content anymore unless they were going to just go buy the paper and type the text in. Big blogs would shut down or get much smaller. ESPN.com wouldn’t exist anymore or would be much smaller. I swear, I’ve read a bunch of these sites where adblock users justify their use and I’ve never seen a bigger lack of logic. The only reason X exists is because Y funds it. If you remove Y, then X is screwed. Is that too complicated for you fucking morons? Also, if ads load but you don’t click them, the ad still has value to the advertiser just because even if most people don’t click them, a lot of people still sorta see them out of the corner of their eye. It still has value. But if the ads don’t even load then the ad has literally NO value to the advertiser, and the advertiser will just disappear. If everyone on the web blocked ads, 99.999% of the good big sites on the web would shut down. You fuckiing idiots.

    • matt

      Its exactly that, sport… People are morons and most don’t even know about AdBlock Plus, never mind being able to install it. Some people even still are using IE6 because they’re to clueless to upgrade. Marketshare of Firefox is only about 24% and seems pretty stable. So I don’t think you doom and gloom about 99,9999% whatever will come about anytime soon. So you go ahead and click away all the popups and spyware if that floats your boat. Me, I’ll be surfing the seas without the sharks around me… Cheers.

  • Keyser Soze

    Hey “DUHHH”,

    The Internet was designed around the concept of information exchange, and when sites try to force advertising contents onto *my* computer, I and everyone else have *every right* to block it. Making adblock illegal is no different than someone being harassed because they change the channel, turn off the TV, walk away or fast forward through TIVO every single time they are bombarded with useless content.

    The expense of creating a page, registering a domain and uploading it’s content is *paltry* in comparison to national advertising on the radio, TV or newspapers and magazines. Those advertisements are all expenses, and their sales and use are designed to make up for those costs. People know ahead of time that watching a TV show involves commercials, or reading a magazine will involve advertisements tailored for the readers.

    Having a business web page *is in and of itself* an advertisement for your good or service. If I am a heating and refrigeration company, I can create a website, be referenced by any search engine…and people will be able to interactively read about everything I have to offer. They, after reading about me, will hire me because of my content. However, in virtually every case where adblock becomes necessary, the website is attempting to *pimp content for other websites* in an attempt to make back some money. In other words, they feel they have the right to take up my bandwidth foisting things I wasn’t looking for or asking for onto a machine they don’t own. They want to take the minor expense of running a website and reverse it from being a small business expense for their good or service into one that becomes a private money-maker off of the bandwidth back of users. That is not possible in other forms of advertisements because they are not interactive. Hence, traditional advertisement patterns have been replaced with aggressive domination of the users they are attempting to sway with their content.

    This is not about people hating advertisements. If TV or radio shows had the same equivalent content to advertisement ratios as web sites, there would be about 5 minutes or less of useful content for every hours worth of broadcast. People would simply stop watching TV.

    Companies that have blatantly abused and exhibited hostile patterns of user control are the ones who have just been hit with this broadside shot. Users do NOT have to pensively sit and be forced to waste time and money wading their way through useless content that has been aggressively forced on users. Had companies not taken this abusive stance, then people would not have deemed such a tool necessary.

    So before calling the rest of us “f@#%ing idiots” because you are too immature to rationally argue with the rest of the world that disagrees with you, I suggest you switch to decaf and grow up.

  • chris

    I love adblock plus. I work in online advertising. Whenever I have to turn adblock plus off to check if our adverts are running it makes me pity people who don't know about it. I actively promote it.

  • Smoke

    Dude, ads got what they had coming..

    The problem is the annoying ads, ads that redirect, install bs software, and all kinds of bad stuff.. You should have been more respectful of the end user, and it would have never become an issue.

    You create a problem, then want to complain when ppl strike back, I’ve never once tried to block TV ads, why, because they don’t hijack my fucking tv.. I watch tv at Hulu.com, and don’t block their ads either, because they don’t fuck with me..

    Also, enough excuses, most of you run hobby sites and expect us to pay for them, because you share them, guess what, people have shared free shit with you for ages, like HTML, Java, C#, Linux, etc, etc, you get free shit all the time, but can’t reciprocate?

    You’re greedy hypocrites, I write freeware applications all the time, free games, free lots of stuff, I give back to the community, what do you do?

    I don’t owe you jack shit, if I support a site it’s because they deserve it, you want support earn it, you aren’t owed shit, got a problem with that, fuck off..

    Now if you want to fix the problem, stop the BS ads, and do them proper, don’t hijack my browser, don’t install viri, don’t install software without telling me about it, don’t be a dick, I guess is the point..

    Dicks.

  • Lord Stansted

    I use adblock+, bettery privacy, ghosty and a cgi-proxy. I must be the devil himself. Get a life.

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  • dave1sfx

    People aren’t getting this right: Just because Adblock keeps users from seeing the ads doesn’t mean that the companies don’t get revenue from the ads. Basically, everyone wins: The users don’t see the annoying ads, and the companies still get revenue, regardless of people using Adblock or not.

  • Lee

    I can sympathize with your plight, as I could with anyone who’s finding it harder to make a living in the way they’re accustomed. It’s unfortunate.

    But where do you get off thinking you can demand people do things they don’t want to do so that you can make more money…in a way that is quite frankly pretty cushy and painless compared to what most people in the world do to support themselves and their families?

    I’d like to make easy money too, and I don’t begrudge anyone who’s able to do it successfully…but what bothers me is the sense of entitlement. What makes you think anyone owes you a living–and this kind of living in particular? If you think no one should be able to view your content without paying for the privilege, then make a subscription website, or sell ebooks.

    Businesses get money by giving people what they want and need in exchange. You’re insisting that people take what they don’t want so that you can get money from advertisers, who aren’t getting anything in return, since the people who block the ads probably wouldn’t buy the advertised products/services anyway. If you insist on doing business that way, you’ll probably fail, and you’ll deserve to. Demanding that consumers act in ways that will support your preferred business model is just childish and futile.

  • Zach

    Adblock has a feature to unblock ads on small business sites that choose to implement advertisements non-intrusively.

    by the way. I am reading this blog with adblock plus activated

    trolololol

  • Van

    fuck you, I’m blocking the living dickshit out of your ads.

  • Van

    Fuck you, I’m blocking the living dickshit out of your ads. “Can’t pay for your already well above standard of living? well tough fucking titties, I don’t need your computer raping spam fucking up my only computer.

  • Dillan

    I play music and ignore ads on at halftime at a football game. The very nature of an advertisement means that no one should have to pay attention to it if they don’t want to. Even on the internet.

  • NovA

    use google to translate this:

    werbung funzt im netz auch in form von .jpg und co welche nicht geblockt
    werden. der blocker ist gegen nervtötende zwangsöffnungen von fenstern
    verschiedenster art wenn man werbung aufzwingt sollte man? mit
    gegenmaßnahmen der genötigten rechnen.

  • tololol

    Mark Evans you f***ing turd. Waaaa people need to respect my annoying business model that sells you junk and irritates the hell out of you….Like the great Bill Hicks said, Die, suck a tail pipe, whatever you have to do, just kill yourself.

    • reality

      Yeah he’ll die and so will most small and medium sized sites on the internet, you selfish cock.

  • fuckwitcentral

    fist my rancid trumper

  • Guest

    Im using ad block plus.. fuck you

  • peter the spastic paedo

    currently i am smearing my body with tortoise shit and lemon juice.

  • amine

    i use adblock becuase i don’t give a fuck

  • Fuck you advertiser

    Once upon a time when youtube didn’t have advertisement at all. Fuck you all advertiser You all have to die so we can get peace back…

  • Laughing visitor

    Do you realize that the more you cry about ABP being “pure evil” when it is one of the most convenient web-surfing tool, the more people will be attracted to it?

    Frankly, the best way to save your dirty ad-spam money is to shut up about ABP. At least less people will know about it.

  • dietrich

    Well my take on it is the bad apples ruined the bunch. I hate ads that darken my screen and hide the close button. I hate ads that wont let me leave a web page and forces me to click “leave page” over and over to no avail. And I especially hate windows that pop up then move behind your active window forcing me to go after it as well as auto play videos that hide and don’t shut up. If you want a banner on the top bottom or sides that’s fine, but until there is a standard set to make ads less intrusive and treat mobile browsers like normal clients and not redirect me to 50 different pages instead of the one i want I will be blocking ads.

  • Kai

    I hope you understand that ads can only support website owners if people click them, right? I NEVER click ads. They usually have viruses and crapware. Using Adblock is essentially the same as not using it and never clicking an ad. It only takes away money from website owners if you would have clicked the ads (which I wouldn’t have) in the first place. Honestly, I never had a problem with ads when they were only sidebars. I already have pop-up protection, so I don’t care about pop-ups. But recently, ads have played annoying videos within sidebars that cannot be paused or stopped. Some websites have ads that force you to either wait for up to an entire minute or click on the ad before you can proceed. (Since I never click ads, I always wait). Also: In your attack against the “evil” of Adblock, you failed to address the deception and trickery used by websites and freeware publishers in the form of adware and crapware. I’d much rather use Adblock than put up with annoying ads and risk accidental crapware download. No website would be making any ad money off of me anyway.

  • mark evans’s rabbit

    stop sticking your cock in me mark