A quick scan of the newspapers this morning saw several comments by analysts suggesting yesterday’s Apple Announcement now gives the iPod its most powerful portfolio…ever. Truth be told, it is very impressive….and I’d really like a iPod Touch to replace my now-antiquate iPod Mini.
In the wake of yesterday’s product refresh, it got me thinking about the rest of the players in the market. How can they compete when the iPod is so dominant? Clearly, Microsoft is trying to maintain a foothold by slashing $50 off the price of a 30-gigabyte Zune – a tactic that will, no doubt, be embraced by other MP3 players if they have not already done so. You can also expect to see iPod rivals slather on more gigabytes of memory and, like Apple, roll out wireless technology.
It’s not like everyone’s going to walk away from the MP3 market simply because the iPod rules the roost but the reality is the iPod has become the default for an MP3 player. When most people think about buying an MP3 player, they immediately think iPod. As long as Apple continues to be aggressive and doesn’t make any mistakes, this landscape will continue to exist.
Question o’ the Day: Can Skype be loaded on the Touch?
- USA Today has an interview with Steve Jobs about the new iPod line-up, including an answer to whether the Touch will compete against the iPhone. “A: If anybody is going to cannibalize us, I want it to be us. I don’t want it to be a competitor.”
- Deep Jive Interests on why he doesn’t really care if Zune prices are dropped.