Comments on: The Evilness of Eating Your Cake and Having it Too http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/ Thoughts on Startups, Entrepreneurs and the Web Thu, 09 Feb 2012 17:25:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: fy3535 http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-191637 fy3535 Tue, 22 Sep 2009 03:51:07 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-191637 Im useing Adblock Plus on this very site! HA! Oh and flashblock,Javablock and quicktime killer. Nooblet. U got teh pwnted Im useing Adblock Plus on this very site! HA! Oh and flashblock,Javablock and quicktime killer.

Nooblet. U got teh pwnted

]]> By: Daniel http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-156625 Daniel Wed, 07 Jan 2009 22:31:28 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-156625 We are marketed to as if we are sheep. Daniel (adblock fan) We are marketed to as if we are sheep.

Daniel (adblock fan)

]]> By: BAH http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-156082 BAH Sun, 04 Jan 2009 01:50:30 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-156082 I see what you are saying, but, as the saying goes, THE COSTUMER IS ALWAYS RIGHT. you shouldn't rely too heavily on ads, as some ads are far too invasive. For example, I went too a site which opened up a window that WOULD NOT CLOSE. I eventually found that the computer does not register the ad as a program and cannot close it through Task Manager. Obviously, I never went back (it was a blog site). I see what you are saying, but, as the saying goes, THE COSTUMER IS ALWAYS RIGHT. you shouldn’t rely too heavily on ads, as some ads are far too invasive. For example, I went too a site which opened up a window that WOULD NOT CLOSE. I eventually found that the computer does not register the ad as a program and cannot close it through Task Manager. Obviously, I never went back (it was a blog site).

]]> By: Josef http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-9688 Josef Sat, 27 Oct 2007 01:46:43 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-9688 Is it evil to get up and go to the bathroom during TV commercial breaks? No. Is it evil to get up and go to the bathroom during TV commercial breaks? No.

]]> By: Richard http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-7032 Richard Sat, 06 Oct 2007 15:56:08 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7032 I take your point, and am willing to accept ads that are not obnoxious. But I draw the line at those ads that move/dance/jiggle/whatever. They distract the eye while it is trying to read and are way annoying. If advertisers did not use them, I'd not block ads. Sites that don't use moving ads, I don't block. I take your point, and am willing to accept ads that are not obnoxious. But I draw the line at those ads that move/dance/jiggle/whatever. They distract the eye while it is trying to read and are way annoying. If advertisers did not use them, I’d not block ads.

Sites that don’t use moving ads, I don’t block.

]]> By: מערכות מידע ועסקים קטנים » על חסימת פרסומות http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-7023 מערכות מידע ועסקים קטנים » על חסימת פרסומות Thu, 04 Oct 2007 23:04:23 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7023 [...] של האינטרנט, למרות שאינם נוקטים בגישה הקיצונית של מארק אוונס. ניקולס קאר חש אי נוחות משימוש בכלי בעוד הוא עצמו משתמש [...] [...] של האינטרנט, למרות שאינם נוקטים בגישה הקיצונית של מארק אוונס. ניקולס קאר חש אי נוחות משימוש בכלי בעוד הוא עצמו משתמש [...]

]]> By: Is Ad Blocking Immoral? Does it Matter? http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-6998 Is Ad Blocking Immoral? Does it Matter? Sun, 30 Sep 2007 16:42:04 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6998 [...] but if advertisers are losing all of their money to ad blocking, will this continue? Mark Evans expands on this point [...] [...] but if advertisers are losing all of their money to ad blocking, will this continue? Mark Evans expands on this point [...]

]]> By: Binary Law » Blog Archive » Adnonsense (3) http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-6974 Binary Law » Blog Archive » Adnonsense (3) Thu, 27 Sep 2007 10:34:39 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6974 [...] do? and pointing to Mark Evans who speaks for many web publishers when he calls Adblock Plus an evil predator. If you believe in Web 2.0 and/or if you believe in the concept of free, Adblock is pure [...] [...] do? and pointing to Mark Evans who speaks for many web publishers when he calls Adblock Plus an evil predator. If you believe in Web 2.0 and/or if you believe in the concept of free, Adblock is pure [...]

]]> By: Andrew http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-6934 Andrew Sat, 22 Sep 2007 06:50:41 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6934 I think this bruhaha over ad-block plus is based on a misunderstanding of how the advertising business works. Advertising relies on a tiny percentage of visitors for the entirety of its revenue and advertisers therefore must accept that this minute minority subsidises the remainder. In general a 3% click rate is pretty reasonable, so what if 10% of the remaining 97% of people block the adverts altogether? What have you lost? It is highly unlikely that the kind of person that is willing to go to the lengths of installing software to block adverts would be in the revenue generating 3% (unless they are trying to control a compulsion in which case that is also reasonable). It is also likely that the only kind of impact a 'look at me, look at me' style ad would have on this kind of person would be negative. I think it is highly unlikely that Google, Yahoo, etc, considers ad-block to be an issue let alone a threat to their business model and if they take action I will eat my hat. Non-contextual advertisers on the other hand should be scared because they are dinosaurs heading for extinction, with or without it. I think this bruhaha over ad-block plus is based on a misunderstanding of how the advertising business works.

Advertising relies on a tiny percentage of visitors for the entirety of its revenue and advertisers therefore must accept that this minute minority subsidises the remainder.

In general a 3% click rate is pretty reasonable, so what if 10% of the
remaining 97% of people block the adverts altogether? What have you lost?

It is highly unlikely that the kind of person that is willing to go to the lengths of installing software to block adverts would be in the revenue generating 3% (unless they are trying to control a compulsion in which case that is also reasonable). It is also likely that the only kind of impact a ‘look at me, look at me’ style ad would have on this kind of person would be negative.

I think it is highly unlikely that Google, Yahoo, etc, considers ad-block to be an issue let alone a threat to their business model and if they take action I will eat my hat.

Non-contextual advertisers on the other hand should be scared because they are dinosaurs heading for extinction, with or without it.

]]> By: Ad Blocking From a Reader’s Perpsective » Reader Appreciation Project http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/comment-page-1/#comment-6922 Ad Blocking From a Reader’s Perpsective » Reader Appreciation Project Fri, 21 Sep 2007 08:28:20 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6922 [...] Evans writes that everything has a price on the web, even free [...] [...] Evans writes that everything has a price on the web, even free [...]

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