Comments on: The Evilness of Eating Your Cake and Having it Too http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/ Insight and Analysis from North of the Border Tue, 02 Dec 2008 02:43:16 +0000 http://wordpress.org/?v=2.6.1 By: Josef http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-9688 Josef Sat, 27 Oct 2007 01:46:43 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-9688 Is it evil to get up and go to the bathroom during TV commercial breaks? No. Is it evil to get up and go to the bathroom during TV commercial breaks? No.

]]> By: Richard http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7032 Richard Sat, 06 Oct 2007 15:56:08 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7032 I take your point, and am willing to accept ads that are not obnoxious. But I draw the line at those ads that move/dance/jiggle/whatever. They distract the eye while it is trying to read and are way annoying. If advertisers did not use them, I'd not block ads. Sites that don't use moving ads, I don't block. I take your point, and am willing to accept ads that are not obnoxious. But I draw the line at those ads that move/dance/jiggle/whatever. They distract the eye while it is trying to read and are way annoying. If advertisers did not use them, I’d not block ads.

Sites that don’t use moving ads, I don’t block.

]]> By: מערכות מידע ועסקים קטנים » על חסימת פרסומות http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7023 מערכות מידע ועסקים קטנים » על חסימת פרסומות Thu, 04 Oct 2007 23:04:23 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-7023 [...] של האינטרנט, למרות שאינם נוקטים בגישה הקיצונית של מארק אוונס. ניקולס קאר חש אי נוחות משימוש בכלי בעוד הוא עצמו משתמש [...] [...] של האינטרנט, למרות שאינם נוקטים בגישה הקיצונית של מארק אוונס. ניקולס קאר חש אי נוחות משימוש בכלי בעוד הוא עצמו משתמש [...]

]]> By: Is Ad Blocking Immoral? Does it Matter? http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6998 Is Ad Blocking Immoral? Does it Matter? Sun, 30 Sep 2007 16:42:04 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6998 [...] but if advertisers are losing all of their money to ad blocking, will this continue? Mark Evans expands on this point [...] [...] but if advertisers are losing all of their money to ad blocking, will this continue? Mark Evans expands on this point [...]

]]> By: Binary Law » Blog Archive » Adnonsense (3) http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6974 Binary Law » Blog Archive » Adnonsense (3) Thu, 27 Sep 2007 10:34:39 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6974 [...] do? and pointing to Mark Evans who speaks for many web publishers when he calls Adblock Plus an evil predator. If you believe in Web 2.0 and/or if you believe in the concept of free, Adblock is pure [...] [...] do? and pointing to Mark Evans who speaks for many web publishers when he calls Adblock Plus an evil predator. If you believe in Web 2.0 and/or if you believe in the concept of free, Adblock is pure [...]

]]> By: Andrew http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6934 Andrew Sat, 22 Sep 2007 06:50:41 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6934 I think this bruhaha over ad-block plus is based on a misunderstanding of how the advertising business works. Advertising relies on a tiny percentage of visitors for the entirety of its revenue and advertisers therefore must accept that this minute minority subsidises the remainder. In general a 3% click rate is pretty reasonable, so what if 10% of the remaining 97% of people block the adverts altogether? What have you lost? It is highly unlikely that the kind of person that is willing to go to the lengths of installing software to block adverts would be in the revenue generating 3% (unless they are trying to control a compulsion in which case that is also reasonable). It is also likely that the only kind of impact a 'look at me, look at me' style ad would have on this kind of person would be negative. I think it is highly unlikely that Google, Yahoo, etc, considers ad-block to be an issue let alone a threat to their business model and if they take action I will eat my hat. Non-contextual advertisers on the other hand should be scared because they are dinosaurs heading for extinction, with or without it. I think this bruhaha over ad-block plus is based on a misunderstanding of how the advertising business works.

Advertising relies on a tiny percentage of visitors for the entirety of its revenue and advertisers therefore must accept that this minute minority subsidises the remainder.

In general a 3% click rate is pretty reasonable, so what if 10% of the
remaining 97% of people block the adverts altogether? What have you lost?

It is highly unlikely that the kind of person that is willing to go to the lengths of installing software to block adverts would be in the revenue generating 3% (unless they are trying to control a compulsion in which case that is also reasonable). It is also likely that the only kind of impact a ‘look at me, look at me’ style ad would have on this kind of person would be negative.

I think it is highly unlikely that Google, Yahoo, etc, considers ad-block to be an issue let alone a threat to their business model and if they take action I will eat my hat.

Non-contextual advertisers on the other hand should be scared because they are dinosaurs heading for extinction, with or without it.

]]> By: Ad Blocking From a Reader’s Perpsective » Reader Appreciation Project http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6922 Ad Blocking From a Reader’s Perpsective » Reader Appreciation Project Fri, 21 Sep 2007 08:28:20 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6922 [...] Evans writes that everything has a price on the web, even free [...] [...] Evans writes that everything has a price on the web, even free [...]

]]> By: If Your Blog Doesn’t Have Ads, Are You Evil? : The Blog Herald http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6905 If Your Blog Doesn’t Have Ads, Are You Evil? : The Blog Herald Wed, 19 Sep 2007 07:01:00 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6905 [...] The Evilness of Eating Your Cake and Having It Too [...] [...] The Evilness of Eating Your Cake and Having It Too [...]

]]> By: omar http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6888 omar Sun, 16 Sep 2007 23:51:27 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6888 I just used adblock on this site to get rid of all the trash trying to burn itself into my retinas. then I used noscript to view SIX SCRIPTS your website just tried to run on my computer.. no thanks. perhaps the internet could stand to be less commercialized and take away incentives for people to write garbage blogs.. say no to spyware and ads being broadcasted into your brain 24/7 I just used adblock on this site to get rid of all the trash trying to burn itself into my retinas.

then I used noscript to view SIX SCRIPTS your website just tried to run on my computer.. no thanks.

perhaps the internet could stand to be less commercialized and take away incentives for people to write garbage blogs..

say no to spyware and ads being broadcasted into your brain 24/7

]]> By: http://www.ablogaboutnothing.com - Firefox: Extensions everyone should have http://www.markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6884 http://www.ablogaboutnothing.com - Firefox: Extensions everyone should have Sun, 16 Sep 2007 06:29:13 +0000 http://markevanstech.com/2007/09/03/the-evilness-of-eating-your-cake-and-having-it-too/#comment-6884 [...] blogger by the name of Mark Evans describes Adblock as pure evil. I understand his perspective, but I totally disagree. It is actually pure bliss being able to surf [...] [...] blogger by the name of Mark Evans describes Adblock as pure evil. I understand his perspective, but I totally disagree. It is actually pure bliss being able to surf [...]

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