Okrut: Does Anyone Care?

By Mark Evans | Published: August 24, 2007

Apparently, Okrut is coming out with a new look and feel. The question is does anyone care outside of Brazil where Okrut, which is Google’s social networking service, is extremely popular? How is it that Google can have such a strong brand and large followings for search, blogging and GMail but be such a minor player in the hot social networking space? You figure Sergey and Larry would have tapped some of the billions in the Google vaults to jump-start the business but therein lies the mysteries of Google.

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2 Comments

  1. Eric Berlin
    Posted August 24, 2007 at 11:14 am | Permalink

    I think it’s worth noting that little talked about Orkut is an astonishing #8 on Alexa. I’m not sure why this is not talked about more, possibly as you mention simply because it’s not popular in English-speaking companies. Brazil is a huge social networking market, and I’m guessing that they’re upgrading the design to stave off potential competitors.

    Overall, you have to wonder when they’re going to start running advertising?

    Reply
  2. engtech
    Posted August 24, 2007 at 4:59 pm | Permalink

    I’m a big fan of this mockup of the new Orkut site:
    http://internetducttape.com/2007/08/24/google-orkut-new-look/

    Reply

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